Pure1 Service Experience Primarna funkcija: Web-stranica s katalogom usluga – dizajner The Pure1 Team

Dizajn Pure1 Service Experience Primarna funkcija: Web-stranica s katalogom usluga čiji je autor The Pure1 Team iznimno je cijenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Web Stranica i Web Dizajn.

SrebroWeb· 2021

Pure1 Service Experience Primarna funkcija: Web-stranica s katalogom usluga

autor/ica The Pure1 Team

Klijent: Pure Storage

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Web

37,726

Potvrđeni dobitnik nagrade

Provjerite status nagrade za #119708

Posjetite stranicu Pogledajte na A' Design Award Priopćenje za medije Značka nagrade

Boje

Dizajn

O dizajnu Pure1 Service Experience Primarna funkcija: Web-stranica s katalogom usluga

Pure1 Service Experience web-stranica je s katalogom usluga za otkrivanje i pretplatu na usluge pohrane u oblaku te profesionalne usluge. Svaka usluga prikazana je kao kartica na responzivnoj mreži koja se prilagođava različitim veličinama zaslona. Stranica s detaljima prikazuje slučajeve upotrebe i cijene, dok preporuke potpomognute umjetnom inteligencijom pomažu korisnicima usporediti opcije. Zahtjev za probno razdoblje ili ponudu može se poslati u dva klika, a Order Tracker prikazuje napredak svakog zahtjeva. Namjera je učiniti pretplatu na poslovne usluge jednostavnom poput uključivanja u pretplatnički plan za streaming.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Pure1 Service Experience Primarna funkcija: Web-stranica s katalogom usluga je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Pure1 Service Experience Primarna funkcija: Web-stranica s katalogom usluga bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Pure1 Service Experience Primarna funkcija: Web-stranica s katalogom usluga je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The Pure1 Service Experience is designed to make subscribing to Pure Storage services as simple as signing up for video streaming plans. With this goal in mind, Pure1 team has designed a transparent and automated digital journey that simplifies discovery, ordering, and tracking. Have trouble deciding? AI-assisted recommendations help customers make the right choice. Ready to buy? A quote request takes just two clicks, and the Order Tracker provides up-to-the-minute status for easy tracking.
Dimenzije i pakiranje: The design embodies a modular concept at its core with each service presented as a card. The cards are laid out on a responsive grid that smoothly adapts to different viewports across browsers and devices. The card detail page further exemplifies the modular concept by flexibly displaying each section based on the requirements of each service type. Adding an elegant touch to the UX, CSS animations and Lottie Files are used diligently to add navigation cues and delights to the interactions.
Oznake: Pure1, Pure as-a-Service, Pure Storage, web services, Storage as-a-Service, cloud, cloud storage, SaaS
Proizvodna tehnologija: The initial concept of the design was created as wireframes in Figma. Through internal stakeholder reviews and external user feedback, the design evolved and hardened over time into polished comps and interactive prototypes. The development team implemented the design using a combination of Bootstrap, AngularJS, and Pure1 CSS libraries on the front end, and a sophisticated stack of backend technologies such as AWS messaging services, MongoDB, and KairosDB.
Dizajnerski izazov: The Service Experience design project happened during a time when Pure Storage was undergoing a major rebranding so the team partnered very closely with Marketing Creatives to ensure this design followed this new language while ensuring that it fits harmoniously within the existing Pure1 environment. Through tight collaborations with the Marketing team and other business units, the team delivered a simple service workflow that captures the essence of the new modern look and feel of the rebrand.
Istraživanje: The Pure1 team performed a combination of competitive benchmarking, internal reviews, and user validations with the objective of delivering a simple self-guided customer experience. By applying learnings during wireframing, the team iterated on the design over multiple stages of business feedback, then tested the design through Figma prototypes to collect feedback from potential customers. After release, the team monitored usage via Google Analytics, and used the data to fine-tune the design.
Inspiracija: Companies across industries are rapidly evolving their IT infrastructure to be cloud- and subscription-based, opening doors for a new level of IT infrastructure agility and cost flexibility. While the design industry has done a good job making E-commerce easy for B2C websites, online buying of IT services remains a big challenge in B2B. Pure1 team was inspired to design a first class digital journey for customers to discover, learn, and subscribe to services to help accelerate this evolution.
Trajanje projekta: This project was a collaboration between multidisciplinary teams at Pure Storage. The project started around mid-2020, with the initial release of Pure1 Service Experience in January 2021. Team members are primarily located in Bellevue, Washington and Mountain View, California.
Tijek rada: When customers log into Pure1, they navigate to the Service Catalog to explore a wide range of services such as cloud storages, backup services, and professional services. To evaluate a service they click through to the Details page to view use cases and detailed pricing information. On the same page, they can request a trial or a quote in just two clicks. Once a request is created, customers can use the Order Tracker to view request progress, and schedule professional services if they desire.
Patenti: Pure1® and logo are registered trademarks of Pure Storage
Članovi tima: Pure1 Design, Engineering, and Product team
Zasluge za fotografije: All images and video contents used in this submission are properties of Pure Storage