Ben Su Identitet brenda restorana – dizajner Chao Feng

Dizajn Ben Su Identitet brenda restorana čiji je autor Chao Feng iznimno je cijenjeni dobitnik prestižne nagrade 2021 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

BroncaGrafika· 2021

Ben Su Identitet brenda restorana

autor/ica Chao Feng

Klijent: MET Creative Brand

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Ben Su Identitet brenda restorana

Ben Su je identitet brenda kreiran za restoran kiselog kupusa s ribom. Identitet je izgrađen na osnovnoj karakteristici proizvoda – nematerijalnoj kulturnoj baštini kiselog kupusa, koji se ručno izrađuje i fermentira 280 dana bez konzervansa. Glavni plakat prikazuje ove prednosti proizvoda u direktnom vizualnom obliku, koristeći mekane krivulje i snažan kontrast boja radi visoke prepoznatljivosti. Restoran zauzima površinu od 260 kvadratnih metara i uključuje izložbeni prostor za kiseli kupus na ulazu. Scenografija i rekviziti povezuju vizualni identitet s unutrašnjim prostorom.

Priznanje

O nagradi Brončana nagrada A' Design Award

Ben Su Identitet brenda restorana je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Ben Su Identitet brenda restorana bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Ben Su Identitet brenda restorana sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: In the part of brand differentiation positioning, the designers extracted the core advantages of "intangible cultural heritage sauerkraut", which was rich in 1 billion probiotics, handmade pickled for 280 days, without adding any preservatives and other issues that consumers are very concerned about. Through the main poster image, the brand advantages are conveyed to consumers, giving the evidence chain of product advantages.
Dimenzije i pakiranje: The project covers a total of 260 square meters.
Oznake: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Sauerkraut Fish
Proizvodna tehnologija: Through the construction of scenes and props, the whole restaurant integrates the artistic sense and commercial functions into the space of Bensu. A sauerkraut display area is set up at the entrance, and through an artistic presentation, the brand's greatest features are fully presented to consumers before entering the restaurant.
Dizajnerski izazov: How to combine and express the historical sense with modern design language is an important challenge for designers in this project. In the brand image exploration stage, they tried to refine the regional cultural characteristics behind the product.
Istraživanje: Bensu Sauerkraut Fish is a brand of sauerkraut fish with strong product resource advantages and unique taste. The designers have combed the brand's success genes for more than ten years, and extracted the most competitive core differentiation of the brand: "Centennial intangible cultural heritage sauerkraut". Based on this advantage, they put forward the core product slogan: "Centennial intangible cultural heritage sauerkraut, originated in 1902".
Inspiracija: The designers want to build Bensu into a brand that is more eye-catching, recognizable, and able to differentiate itself from other sauerkraut fish brands. They put forward the differentiated positioning of the brand, starting from the product taste characteristics of sauerkraut fish, hoping that consumers will have a clear memory and taste stimulation when they see the brand image.
Trajanje projekta: The project started in December 2019 in Taicang and finished in March 2020 in Taicang.
Tijek rada: Due to the old brand image, the overall development of the enterprise is weak and can not win the love and recognition of young consumers. Therefore, in order to seek differentiation and maintain brand vitality, Bensu has carried out a systematic brand upgrade to meet the current industry and market trend, hoping to occupy the market and consumer cognition through the brand when the categories tend to be similar.
Patenti: Copyrights belong to Pushui Zhang, 2020.
Članovi tima: Chao Feng
Youjia Gu
Yuchen Wang
Yuerong Liao
Yun Liu
Zasluge za fotografije: Image #1: Photographer Pushui Zhang, Ben Su, 2020.
Image #2: Photographer Pushui Zhang, Ben Su, 2020.
Image #3: Photographer Pushui Zhang, Ben Su, 2020.
Image #4: Photographer Pushui Zhang, Ben Su, 2020.
Image #5: Photographer Pushui Zhang, Ben Su, 2020.