Dizajn He He Logo čiji je autor Chao Yang, Jianhua Dong and Sy Xiang iznimno je cijenjeni dobitnik prestižne nagrade 2021 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

BroncaGrafika· 2021

He He Logo

autor/ica Chao Yang, Jianhua Dong and Sy Xiang

Klijent: Zhejiang taijiuxian Agricultural Development Co., Ltd

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu He He Logo

He He je brend logo dizajniran za umjetnički brend poljoprivrednih proizvoda. Dizajn kombinira kineski znak he sa zapadnjačkim simbolom "et" (&), budući da oba oblika izražavaju ideju spajanja. Dva znaka su spojena u jedinstveni simbol prepoznatljiv u istočnjačkom i zapadnjačkom kontekstu. Grafička kreativnost korištena je kako bi se oznaka i njezini pomoćni grafički elementi ispunili kulturnim i umjetničkim elementima iz Kine i Europe. Logo nema fiksnu veličinu i može se izravno primijeniti na pakiranja i vanjsku promidžbu.

Priznanje

O nagradi Brončana nagrada A' Design Award

He He Logo je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da He He Logo bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. He He Logo sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Hehe is an artistic brand of agricultural products. The uniqueness of this brand logo design is the integration of Chinese culture and Western culture, forming a unique brand visual image. When it is applied, it can integrate Chinese culture and Western culture, and realize the combination of eastern culture and Western culture, agriculture and art.
Dimenzije i pakiranje: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Oznake: Brand image design, logo design, Chinese culture, western culture, integration
Proizvodna tehnologija: The logo is designed with the combination of eastern and Western characters. At the same time, it uses the creative way of graphics to fill in the cultural and artistic elements from the East and the west, realizing a set of brand image with the connotation of the integration of eastern and Western cultures.
Dizajnerski izazov: The biggest challenge of this project is the integration of Chinese culture and European culture, and the formation of a character symbol. The design of the logo cleverly finds two words with the same connotation, and organically combines them to present a brand logo with eastern and Western recognition.
Istraživanje: The background of this project is to present an agricultural brand logo design through the integration of eastern and Western culture and aesthetic design.

This design adopts the method of text design and graphic creativity, combines Chinese characters and English characters, and presents them in a mixed style.
Inspiracija: The design inspiration comes from the Chinese character "he" and the western "&", both of which express the meaning of fusion. They represent the fusion of Chinese art and Western art.
Trajanje projekta: The project started in April 2020 in Hangzhou and finished in November 2020 in Hangzhou
Tijek rada: These visual graphic design can be directly used in packaging and outdoor publicity.
Članovi tima: Designer: Chao Yang
Designer: Jianhua Dong
Designer: Shuyue Xiang
Zasluge za fotografije: Image #01 : Designer, Chao Yang
Image #02 : Designer, Jianhua Dong
Image #03 : Designer, Shuyue Xiang
Image #04 : Designer, Chao Yang
Image #05 : Designer, Jianhua Dong