Rock Language Fonts Font pisma stijena – dizajner Yilin Wang

Dizajn Rock Language Fonts Font pisma stijena čiji je autor Yilin Wang iznimno je cijenjeni dobitnik prestižne nagrade 2025 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

BroncaGrafika· 2025

Rock Language Fonts Font pisma stijena

autor/ica Yilin Wang

Klijent: Communication University Zhejiang

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Rock Language Fonts Font pisma stijena

Rock Language Fonts je pismo (font) nadahnuto petroglifima planine Helan. Proučavanjem uklesanih prikaza na stijenama otkriveni su motivi koji nalikuju suvremenim oblicima slova. Ti su oblici pročišćeni i objedinjeni u jedinstven tipografski sustav. Font zadržava organske forme i nepravilnosti izvornih uklesanih prikaza, uz zadržanu čitljivost. Veličina slova može se prilagoditi svakoj namjeni. Dizajn predstavlja drevnu umjetnost na stijenama kao zajednički vizualni jezik i povezuje rane simbole sa suvremenim grafičkim dizajnom i modernim medijima.

Priznanje

O nagradi Brončana nagrada A' Design Award

Rock Language Fonts Font pisma stijena je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Rock Language Fonts Font pisma stijena bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Rock Language Fonts Font pisma stijena sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Through analyzing the Helan Mountain petroglyphs, we discovered many motifs resembling modern letterforms. Inspired by this, specific patterns were refined and adapted into a cohesive typographic system. The project reimagines rock art as a “universal language,” transcending cultural boundaries while preserving its historical integrity.

This typography combines legibility with storytelling, highlighting humanity's shared heritage. By emphasizing the organic forms and imperfections of rock art, the design retains its authenticity while integrating seamlessly into modern media, bridging ancient symbolism with contemporary design.
Dimenzije i pakiranje: The size of the system will also change according to the change of the use scenario
Oznake: Petroglyphs, Chinese Tradition, Typography, Integrated Design, Poster, Internationalism
Proizvodna tehnologija: Through the topography of a large number of petroglyphs, we find similar shapes to the letters, and through a series of fine-tuning the font, etc., we finally form a series of works.
Dizajnerski izazov: In the control of randomness of the letters, but also the need to unify the form of the font to avoid stylistic inconsistencies, but also the need to retain the original sense of petroglyphs
Istraživanje: Research Type: image research of local elements Research purposes: to modernize the design of Helan Mountain rock paintings, make them adapt to the international aesthetic style, and give full play to the contemporary value of ancient culture. Data collection: Yinchuan Helan Mountain rock painting research journal, Helan Mountain rock painting Museum. Research tools: graphic record, Photoshop, illustrator.
Inspiracija: From an exploration of petroglyphs, the designers found that the petroglyphs generated some ‘English’ between the graphics, which has a certain degree of serendipity, but this serendipity also exists objectively. The uncertainty of the style of the font symbolises the art of design with inclusiveness, diversity and individuality, which is exactly what the designer wants to explore!
Trajanje projekta: The project started in Hangzhou in September 2024 and was completed in Hangzhou in January 2024. It will be displayed in Helan Mountain rock painting International Art Festival in January 2024
Tijek rada: This project turns Helan Mountain petroglyphs into a modern type system, blending ancient art with today’s design. It keeps the rock art’s natural feel while making it readable and universal, showing our shared history.
Zasluge za fotografije: Image #1 designer: Mengsheng Wang Ruilin Wang
Image #2 designer: Meitong Yu
Image #3 designer: Jie li
Image #4 designer: Shitong Yu
Image #5 designer: Jiarong Li