Scentwalk Primarna funkcija: Vizualni identitet – dizajner Chao Yang, Yiyang Li and Yilin Wang

Dizajn Scentwalk Primarna funkcija: Vizualni identitet čiji je autor Chao Yang, Yiyang Li and Yilin Wang iznimno je cijenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

SrebroGrafika· 2022

Scentwalk Primarna funkcija: Vizualni identitet

autor/ica Chao Yang, Yiyang Li and Yilin Wang

Klijent: Communication University of Zhejiang

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Scentwalk Primarna funkcija: Vizualni identitet

Scentwalk je konceptualni vizualni identitet za buduću tvrtku koja izdvaja i pohranjuje uspomene u obliku mirisa. Logotip je skraćenica naziva brenda i izgrađen je na idejama molekula mirisa, podataka, izdvajanja, prikupljanja i hodanja. Kolorna shema koristi holografsku srebrnu foliju, materijal koji izgleda srebrno, ali reflektira boju na svjetlu, odražavajući ideju da je plin bezbojan, a ipak može stvoriti emociju. Znak je dinamičan i popraćen specifičnim zvukom. Povezani plakati i proizvodi obraćaju se pojedincu, partnerima, obitelji i prijateljima.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Scentwalk Primarna funkcija: Vizualni identitet je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Scentwalk Primarna funkcija: Vizualni identitet bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Scentwalk Primarna funkcija: Vizualni identitet je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters.
Dimenzije i pakiranje: Poster:10000mm x 7000mm. Texture:Holographic Silver foil
Oznake: future, graphic, concept brand, poster, experimental
Proizvodna tehnologija: The overall appearance of the logo is the abbreviation of "scentwalk". The color matching is a kind of material which is silver in itself but can reflect color when meeting light, which echoes with the concept that gas is colorless but can cause emotional experience. Products and posters are designed from the perspective of self, lover, family and friends to comfort people's yearning for each other and the past.
Dizajnerski izazov: The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system.
Istraživanje: Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" is a conceptual brand based on this scientific principle to extract odor and provide odor therapy for people in the future.
Inspiracija: Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people.
Trajanje projekta: The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou.
Tijek rada: The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent.
Članovi tima: Chao Yang
Yiyang Li
Yinlin Wang.