Baidu for the Elderly Mobilna aplikacija – dizajner Baidu Meux

Dizajn Baidu for the Elderly Mobilna aplikacija čiji je autor Baidu Meux iznimno je cijenjeni dobitnik prestižne nagrade 2022 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Mobilne Tehnologije, Aplikacije i Softver.

BroncaMobilni· 2022

Baidu for the Elderly Mobilna aplikacija

autor/ica Baidu Meux

Klijent: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Mobilni

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Dizajn

O dizajnu Baidu for the Elderly Mobilna aplikacija

Baidu za starije osobe je mobilna aplikacija koja pruža sadržaj i usluge starijim korisnicima. Aplikacija koristi dizajn prilagođen starijim osobama s većim fontovima, jedinstvenim izgledom feeda, povećanim područjima za dodir i jednostavnim izrazima. Sav sadržaj moguće je čitati ili slušati. Videozapisi uključuju inteligentne titlove. Glasovna i slikovna pretraga omogućuju starijim korisnicima da pretražuju govorom ili fotografiranjem. Sinteza govora može koristiti snimljene glasove članova obitelji za čitanje tekstova naglas. Aplikacija radi na Android i iOS sustavima.

Priznanje

O nagradi Brončana nagrada A' Design Award

Baidu for the Elderly Mobilna aplikacija je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Baidu for the Elderly Mobilna aplikacija bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Baidu for the Elderly Mobilna aplikacija sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: China is facing serious aging problems. Baidu App for the Elderly provides rich content and services for the elderly. It also provides a systematic, age-friendly design which is convenient for the users to read and listen contents, and use the app. In combination with different tools and AI technologies such as voice and image synthesis, the app offers abundant services for the elderly to help them enrich life, enjoy digital services, and keep up with the digital era.
Dimenzije i pakiranje: Baidu App for the Elderly has a great ability to adapt to both Android and iOS systems.
Oznake: UX, the Elderly, Age-friendly, AI, Online Service
Proizvodna tehnologija: Baidu has abundant accumulation of AI technology. Based on its AI algorithm, the app offers personalized contents that meet the elderly's interests. Videos with intelligent subtitles help the elderly acquire information easily. By voice synthesis, the elderly can record family members' voices to broadcast texts which can bring emotional companionship to them and solve dyslexia and visual fatigue. Voice and image search help them search by saying or taking photos.
Dizajnerski izazov: The biggest challenge is that there are neither related aging design standards nor apps that designed for the elderly in the industry. Therefore, after systematic research, we designed an age-friendly information structure and layout that simplify the operation of the app, which makes the elderly not only willing to use, but also can easily handle it. We also cooperated with CSIA to formulate China's first age-friendly design standard, which will be applied to more and more elderly products.
Istraživanje: We had questionnaires and interviews to build a comprehensive understanding of demands of elderly people deeply. The elderlies are facing physiological function degradation and emotional loneliness. But the existed products only solve basic experience problems by increasing the font size and simplifying complex functions. Through the usability test and eye-tracking experiment, we designed the age-friendly design system. It is combined with AI technologies to meet emotional demands of the elderly.
Inspiracija: The aging population has reached 264 million in China. However, there are few APPs are specifically designed for the elderly to meet their demands. Firstly, the elderly cannot get information and services equally because of the degradation in vision, hearing, and cognition. Secondly, they are forced to become empty nesters because the young moved to big cities for opportunities. Older people are vulnerable to loneliness. Therefore, Baidu takes social responsibility and developed the app.
Trajanje projekta: The project started in December 2020 and debuted in China in January 2021, it is still going. The team members were based in Beijing, China.
Tijek rada: All the contents can be both read and listened. Unified feed layout and enlarged touch area enable the elderly to use the app with simple gestures. Voice input and image input methods increase user experience. Larger fonts improve dyslexia. Simpler and straightforward copywriting makes the functions easier to understand. All these systematic, elderly-oriented designs make the app easy to read, listen to, operate, and understand.
Patenti: patented.ZL201510535732.5.Baidu Online Network Technology (Beijing) Co., Ltd.2015, patented.JP6785921..Baidu Online Network Technology (Beijing) Co., Ltd.2020,patented.US10199036b2.Baidu Online Network Technology (Beijing) Co., Ltd.2019
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021
Članovi tima: Dou Shen，Yujie Shi, Xuan Li, Xiaojun Yu, Lei Zhao, Tianci Li, Xinrui Guo, Bo Ye
Zasluge za fotografije: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021