Catch Tracking Fishing App – dizajner Studio Syamo

Dizajn Catch Tracking Fishing App čiji je autor Studio Syamo iznimno je cijenjeni dobitnik prestižne nagrade 2022 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Sučelja, Interakcije i Korisničkog Iskustva.

ŽeljezoSučelje· 2022

Catch Tracking Fishing App

autor/ica Studio Syamo

Klijent: Studio Syamo

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Sučelje

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Dizajn

O dizajnu Catch Tracking Fishing App

Catch tracking app features an interface that echoes the international typographic style (more commonly known as Swiss Style). By stripping away the embellishments, Catch tracking eliminates distractions for the fisherman and allows the information-heavy design to be read and studied rather than merely seen and admired. The result is a functional evolution from the existing paper booklet to a digital transposition offering a clear, simple and up-to-date tool for a conscious fishing activity.

Priznanje

O nagradi Željezna nagrada A' Design Award

Catch Tracking Fishing App je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Catch Tracking Fishing App bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Catch Tracking Fishing App se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Catch Tracking fits primarily within the utilities and reference categories.
Moving from the current paper-based system to digital provides the following key features: digital fishing licence, instant catches auto-fill, fish measurement tool, detailed report of the fishing activity to be submitted to the authorities.
Furthermore it offers a comprehensive list of species to be consulted, a map with real-time informations about fishermen and locations, and a direct contact with the authorities.
Dimenzije i pakiranje: Catch Tracking benefits from two native system features such as geolocation and measurement. Geolocation helps with the auto-filling of the user location within Compiling section. It also aids in ensuring a more comprehensive map with real-time users and locations. Measurement tool is used to digitally enter the fish length. This feature is a major benefit not only for the fisherman but also for the fishery fauna: hand contact and therefore unnecessary damage to the fish are avoided.
Oznake: Swiss Design, App Design, User Experience, Data Visualisation, Fishing, Digital Innovation, Use of Technology
Proizvodna tehnologija: The project was designed by following the standard process of a digital product creation.
It went through 4 phases: the research phase (field studies / survey / user interview), the analysis phase (user persona / user journey / user flows / definition of features and MVP), the design phase (information architecture / wireframes / mood-board / hi-fi mockups / prototyping) and the testing phase (usability test / survey).
Employed softwares: Typeform, Miro, Whimsical, Figma.
Dizajnerski izazov: The key challenge was to deliver an innovative product with a smooth switchover from paper to digital. A related goal was to ensure a smooth user experience suitable for the most and least tech-savvy users. To be successful in doing so, it was essential to keep consistency with the current system, to balance the amount of information displayed and to create a recognisable and intuitive design system.
Istraživanje: Between June and September 2021, several fishing sessions were carried out to locally assess the use of the paper-based system and grasp its flaws.
Furthermore, to gather more information, a survey was conducted among a panel of 10 people. The results led to define the following details: user persona, logbook usage and its pros and cons, awareness of the regulation, digitalisation needs and acceptance, smartphone usage in daily life and during fishing activity and its pros and cons.
Inspiracija: The project comes from the need to improve the fishing experience by considering all of the entities involved. The beneficiaries of the paper-to-digital switchover are: fishermen, authorities and fishery fauna.
Catch Tracking allows fishermen to hold a useful and exhaustive tool at their fingertips.
Authorities can save time and resources by analysing results and checking fishing licences. The fishery fauna is increasingly safeguarded thanks to a better managed fishing activity.
Trajanje projekta: The project started in March 2021 and had its first prototype release and test phase in January 2022 in Lugano, Switzerland.
Tijek rada: The app is structured in 3 main areas: Species, Compiling and Maps. Species section shows an exhaustive list of the fishes in the region. Compiling allows to record the catches. Maps indicates all the fishing areas with their relative informations. Secondary areas are Profile and Menu. Profile contains data and graphs related t fisherman seasons. Menu is divided into a further 6 useful tertiary sections: Contacts, Regulation, User details, Sessions, Settings and Notices.
Članovi tima: Simone Ardito
Samy Boutefah