Dizajn 87MM Brand Story Dizajn knjige čiji je autor Sunghoon Kim iznimno je cijenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Tiskani i Objavljeni Mediji.

SrebroTisak· 2022

87MM Brand Story Dizajn knjige

autor/ica Sunghoon Kim

Klijent: 87mm

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Tisak

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Boje

Dizajn

O dizajnu 87MM Brand Story Dizajn knjige

87MM je vodeća modna marka u Koreji koja stvara svakodnevnu kulturu kroz stil i duhovitost. Od pokretanja 2011. godine, ova knjiga dizajnirana je kako bi ispričala priču proteklog desetljeća ljubiteljima 87MM kroz Moment by Moment, We Say No Concept But Good Sense, brenda s desetogodišnjom poviješću. Ovo će omogućiti bližu komunikaciju s mladom korejskom publikom koja voli i entuzijastično podržava 87MM kroz priče dvojice osnivača te priču samog brenda 87MM.

Priznanje

O nagradi Srebrna nagrada A' Design Award

87MM Brand Story Dizajn knjige je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da 87MM Brand Story Dizajn knjige bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. 87MM Brand Story Dizajn knjige je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Dimenzije i pakiranje: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Oznake: 87MM, brand book, book, design, editorial, graphic, typography
Proizvodna tehnologija: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Dizajnerski izazov: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Istraživanje: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Inspiracija: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Trajanje projekta: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Tijek rada: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Članovi tima: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Zasluge za fotografije: 87MM