Eataly Ginza Unutrašnjost restorana – dizajner Uds Ltd.

Dizajn Eataly Ginza Unutrašnjost restorana čiji je autor Uds Ltd. iznimno je cijenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Unutarnjeg Prostora i Izložbi.

SrebroInterijer· 2022

Eataly Ginza Unutrašnjost restorana

autor/ica Uds Ltd.

Klijent: EATALY Asia Pacific, LTD.

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Dizajn

O dizajnu Eataly Ginza Unutrašnjost restorana

Eataly Ginza je unutrašnjost restorana, tržnice i kafića smještena na šestom katu Ginza Sixa, komercijalnog objekta u tokijskoj četvrti Ginza. Dizajn slijedi koncept Eataly Garden. Ukupna površina od 1000 četvornih metara raspoređena je kao skupina malih trgovina, s rasvjetom u stilu uličnih svjetiljki, nasadima i klupama. Horizontalne pregrade svedene su na minimum, a strop je ostavljen otkriven, dok promjene u podnim oblogama definiraju zone. Središnji bar podsjeća na talijanski gradski trg. Vrtni raspored poziva posjetitelje da uđu s lakoćom i ugodno se zadrže.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Eataly Ginza Unutrašnjost restorana je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Eataly Ginza Unutrašnjost restorana bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Eataly Ginza Unutrašnjost restorana je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: "Eataly Ginza" was designed to be a bright, green space with a series of small stores to represent the "Eataly Garden" concept. This allows people to feel more at ease stepping into the store and allows many people to experience the values that Eataly has cherished.
Dimenzije i pakiranje: The total floor area is 1000 square meters.
Oznake: Restaurant, Eataly, Ginza, Ginza Six, Market, Italian
Proizvodna tehnologija: The entire store is divided into several zones, but to create a sense of spatial expansion, we devised a zoning plan with as few horizontal partitions as possible to create a unified space and separate flooring materials. The ceiling is skeletonized, and streetlights of the same design are placed throughout the space to create a sense of unity. Only the backside of the thorne has louvers on the ceiling, creating a calm space that resembles a semi-outdoor space.
Dizajnerski izazov: Since this was a renovation project, it was difficult to achieve consistency between the drainage and other facility plans and the zoning plan to express Eataly. In addition, Eataly around the world has a more mixed store and restaurant area, but we thought this would not fit in Japan, so we challenged ourselves to find a way to express Eataly in Japan by loosely partitioning the space with aisle widths and plantings while making it look as if it were a mixed space.
Istraživanje: By inspecting Food Hall mobile stores around Japan and examining plans for Eataly stores around the world, we were able to create a plan that expresses the qualities of Eataly while at the same time being suitable for the Japanese. We gathered images reminiscent of parks and plazas and integrated them with the existing Eataly design to further express the concept.
Inspiracija: Ginza is one of Japan's leading downtown areas and one of Tokyo's most exclusive commercial districts. "Eataly Ginza" was planned to be located on the 6th floor of "Ginza Six", a commercial facility in such a district of Ginza.
Most of the 6th floor is occupied by "Tsutaya" Japan's largest bookstore, and visitors to the 6th floor are intended to visit the "Tsutaya Bookstore".
This "Tsutaya Bookstore" was designed based on the concept of a back alley, and the space configuration expresses an empty alleyway, just as the concept suggests.
Therefore, the concept of Eataly is "Eataly Garden" and rather than forcibly separating it from the Tsutaya, which is the center of the 6th floor, the plan is to integrate the two so that a rich "Garden" spreads beyond the alleyway.
The store layout, which looks like a collection 1of small stores reminiscent of a garden, streetlight-like lighting, plantings, benches, and other features were designed so that visitors to Eataly can spend their time comfortably and on their way.
The goal of Eataly is to convey the importance of rich food experiences to as many people as possible.
Trajanje projekta: It started in July 2020 on the 6th floor of "Ginza Six" a commercial facility located in Ginza, Tokyo, and opened on August 25, 2021. This will be Eataly's first store in Japan with an area of approximately 1,000 square meters, and compared to previous stores in Japan, it is the store that offers the best experience of Eataly's stated concept.
Tijek rada: Guests can enjoy the richness of Italian produce at restaurants, bars, markets, and cafes as they walk through the park.
The central bar is inspired by the cheerful town square in Italy where friends and family gather daily to enjoy wine and antipasto.
Glass cases are lined with a variety of small plates, and you can enjoy aperitivo with cocktails and wine at any time of the day.
Patenti: Uds Ltd. + Eataly Asia Pacific, Ltd.
Članovi tima: Interior Design: Uds Ltd. Keiichi Ito, Ryo Okada
Zasluge za fotografije: #1: Photographer Nacasa & Partners Inc. , 2021
#2: Photographer Nacasa & Partners Inc. , 2021
#3: Photographer Nacasa & Partners Inc. , 2021
#4: Photographer Nacasa & Partners Inc. , 2021
#5: Photographer Nacasa & Partners Inc. , 2021