Galaxy Command HQ of ACG Flagship trgovina – dizajner Rich Honour International Designs Co., Ltd

Dizajn Galaxy Command HQ of ACG Flagship trgovina čiji je autor Rich Honour International Designs Co., Ltd iznimno je cijenjeni dobitnik prestižne nagrade 2022 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Unutarnjeg Prostora i Izložbi.

BroncaInterijer· 2022

Galaxy Command HQ of ACG Flagship trgovina

autor/ica Rich Honour International Designs Co., Ltd

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Interijer

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Dizajn

O dizajnu Galaxy Command HQ of ACG Flagship trgovina

Galaxy Command HQ tvrtke ACG flagship je maloprodajna trgovina u Taipeiju na Tajvanu, koja se prostire na 232 četvorna metra na prvom katu trgovačkog centra. Trgovina predstavlja proizvode vezane uz anime, stripove i igre kroz narativni raspored prostora, a ne prema markama. Put kupca prolazi kroz pet zona: predvorje namijenjeno tematskim izložbama, recepciju za korisničku podršku, centar za naoružanje s dodacima za likove, Muse Room kao prijelazni prostor te vanjsko područje oblikovano poput reflektirajućeg tunelskog grada. Manga grafike, reflektirajući materijali i jednobojne površine dočaravaju osjećaj preklapajućih svjetova.

Priznanje

O nagradi Brončana nagrada A' Design Award

Galaxy Command HQ of ACG Flagship trgovina je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Galaxy Command HQ of ACG Flagship trgovina bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Galaxy Command HQ of ACG Flagship trgovina sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: E-Muse is the major of ACG distributor in Asia. Besides their online store, this project is their first brick and mortar store to present the related products of their IP providers to have actual contacts with ACG fans. E-Muse wanted to discover a new way of interaction with customers and to have a wider audience.
By narrative design method as to embrace the contextual marketing, we created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land on bigger ACG retail shop and to distribute their products.
Dimenzije i pakiranje: Muse is not just a retail shop, but it gives a unique experience into a new universe that connects two different time and space. This retail shop is located at the first floor of one of the shopping mall in Taipei, Taiwan. It is located at the corner of the major intersection with the total area of 232 m2.
Oznake: ACG, MAG, E-Muse
Proizvodna tehnologija: The customer’s journey consists of 5 zones: 1. Lobby for the feature exhibition, 2. Reception for customer service, 3. Armament Centre for accessories display of various characters; 4. The Muse Room as a transitional space, indicating the changing outfits to alter personal identity, and 5. Outside area as a multi-reflective tunnel city.
Manga graphics and reflective materials are the major design elements to create an unpredictable place of multiple universes, where time and stories are overlapped.
Dizajnerski izazov: Using the narrative design method, it is necessary to reach a consensus on Contextual Marketing with the owner. By this way, we know how to help consumers achieving their goals in the moment. Furthermore, with the understanding of the age range, gender, and internet, it could helps us to create a scene to be experienced – whereas to make the experience behavior have a positive meaning and no longer as a devalued subculture. Therefore we could achieved E-Muse's brand goals.
Istraživanje: RH Design Group has been done a research on the behavior of ACG culture and Otaku (a person who has interests particularly in the fields of anime and manga). These two groups have similar desire, where imaginations could be able to become real. Besides, based of their point of view, stepping into the real world regardless of the facts is a liberation. Its design narrative allures one into celebrating their unique persona. The main reasons why we use the narrative design method.
Inspiracija: The unknown of multiple universes inspire us to practice the extended modal realism.
All possible worlds are real in the same way as the actual world, for ACG fans and for us.
Trajanje projekta: Oct.2020~May.2021 in Taipei, Taiwan.
Tijek rada: ACG related products are very complex and diverse, also usually appear messy. Since the products themselves are various, it is important to create a new real retail shop that links ACG with the customers. The design started with by a narrative method to make the product display not to derive on the IP but by the storyline. The strong visual tension of the design is derived from the solid color as a confrontation of other universe, bringing a new sense of imagination to the shopping experience. Moreover, it is expected could emphasize the social attributes as a ACG retail shop.
Članovi tima: Sylvia (ShuLing) Tu
Brooks Tseng
Jenny Lee