Dizajn BTY Brand Identity Logotip i primjene čiji je autor Etude Digital iznimno je cijenjeni dobitnik prestižne nagrade 2022 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

BroncaGrafika· 2022

BTY Brand Identity Logotip i primjene

autor/ica Etude Digital

Klijent: BTY Group

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu BTY Brand Identity Logotip i primjene

Book Text: BTY Brand Identity je program logotipa i primjena kreiran za BTY Group. Logotip predstavlja analitičku i matematičku interpretaciju trenutka kada se razvija genaker jedro. Dizajn se također odnosi na promjenu koju je genaker jedro donijelo u jedriličarske utrke. Znak predstavlja budućnost u kojoj ljudi predvode tehnologiju. Preko 300 skica olovkom prethodilo je usavršavanju u digitalnim medijima sve dok nije postignuta željena geometrija. Crna je glavna boja, podržana svijetlim bojama. Crno-bijeli oblik omogućuje jednostavnu reprodukciju na mnogim podlogama.

Priznanje

O nagradi Brončana nagrada A' Design Award

BTY Brand Identity Logotip i primjene je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da BTY Brand Identity Logotip i primjene bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. BTY Brand Identity Logotip i primjene sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Dimenzije i pakiranje: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
Oznake: logo, brand identity, logomark, symbol, graphics, layout
Proizvodna tehnologija: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Dizajnerski izazov: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Istraživanje: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Inspiracija: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Trajanje projekta: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Tijek rada: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
Članovi tima: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer