The Tridea Project Knjiga – dizajner Lisa Winstanley

Dizajn The Tridea Project Knjiga čiji je autor Lisa Winstanley iznimno je cijenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Tiskani i Objavljeni Mediji.

SrebroTisak· 2022

The Tridea Project Knjiga

autor/ica Lisa Winstanley

Klijent: Lisa Winstanley

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Tisak

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Dizajn

O dizajnu The Tridea Project Knjiga

Ova knjiga, The Tridea Project: Culturally Diverse Co-Creation, dokumentira koncepciju brenda i njegovu kasniju evoluciju. Sadržaj se sastoji od tri poglavlja, prvo pregled projekta i njegovog kreatora. Drugo, detaljne smjernice za marku i treće, vizualni esej, koji govori o vrijednostima marke uključivosti i raznolikosti, a oboje su ključni čimbenici ovog četverogodišnjeg istraživačkog projekta. Dizajn knjige osmišljen je imajući na umu materijalnost, a svaki je aspekt uzet u obzir i razmatran tako da metaforički predstavlja vrijednosti projekta.

Priznanje

O nagradi Srebrna nagrada A' Design Award

The Tridea Project Knjiga je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da The Tridea Project Knjiga bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. The Tridea Project Knjiga je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This book documents the Tridea Project's brand conception and evolution. Culminating in a visual essay discussing the brand values of inclusion and diversity, which have been pivotal factors to this 4-year research project. The book design has been crafted with materiality in mind and each aspect has been considered and contemplated to metaphorically represent the project philosophy.
Dimenzije i pakiranje: The overall book is Size: 250mm (w) x 315mm (h) (closed)
Cover - 135gsm colourplan (amethyst) over 2mm board
Endpaper - 135gsm colourplan (amethyst)
Text - 170gsm maple bright
Oznake: Book, Design, Collaboration, Co-creation, Ethical
Proizvodna tehnologija: The book is cloth bound in using fabric from the main colour palette purple to represent creativity and mystery. The text is debossed and printed in a metallic pink foil, again from the main colour palette to represent love and kindness but the metallic finish adds a touch of magic and playfulness, creating reflection and distortion, much like the surrealist notions this project is inspired by. The cover of the book forms a horizontal triptych, to hint at the Tri aspect of the project. Three ideas, three artists, three layers of meaning and creativity.
Dizajnerski izazov: The project is inspired by The Exquisite Corpse, a method of collaging numerous designs by several artists into one collaborative composition. A creative mash-up, with international participants collaborating to produce one multicultural creative piece. Think of it like a design relay race. The artworks generated are displayed on the online gallery and subsequently sold as high-resolution downloads. All profits from the sales will be donated to the partnering Singaporean charity TWC2; Transient workers Count Too; thus, coalescing international creative communities, building bridges, and providing a channel for diverse collaboration
Istraživanje: This project explores alternative methods of image production and consumption with a view to exploring diverse and ethical co-creation practices in a virtual space.
Inspiracija: The Tridea Project and was borne from the desire to address our societies divisions through collaborative creative practice. Tridea’s overarching aim is to promote inclusion, collaboration, and altruism as a counter to these divisions. This project embraces social & cultural diversity by inviting creatives from around the world to participate in an international collaborative form of the Surrealist parlour game, ‘The Exquisite Corpse‘.
Trajanje projekta: The project started in March 2018 in Singapore and finished in January 2022 in Singapore.
Tijek rada: The three layered cover of the book provides both practical navigation and visual metaphor.
Patenti: Not applicable
Članovi tima: Lisa Winstanley: Lead Designer / Art Director
Lisa Peh Jiaxian: Photographer
Zasluge za fotografije: Image #1: Photographer Lisa Peh Jiaxian
Image #2: Photographer Lisa Peh Jiaxian
Image #3: Photographer Lisa Peh Jiaxian
Image #4: Photographer Lisa Peh Jiaxian
Image #5: Photographer Lisa Peh Jiaxian