Greeninful Identitet marke – dizajner Michelle Poon

Dizajn Greeninful Identitet marke čiji je autor Michelle Poon iznimno je cijenjeni dobitnik prestižne nagrade 2022 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

ŽeljezoGrafika· 2022

Greeninful Identitet marke

autor/ica Michelle Poon

Klijent: Greenin'ful

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Greeninful Identitet marke

Greeninful je projekt rebrandinga za ekološki prihvatljivu marku koja podržava održivi način života. Marka povezuje ljude kojima je stalo do okoliša. Logotip prikazuje lice zelene zajednice i odražava odlučnost i znatiželju. Vizualni identitet koristi žive boje, izražajne poteze kista i ručno crtane elemente koji ostaju fleksibilni u primjeni. Slike su odabrane tako da djeluju pristupačno i usmjereno na zajednicu. Rebranding pomiče marku od trgovinske platforme prema zajednici koja podiže javnu svijest o zaštiti okoliša.

Priznanje

O nagradi Željezna nagrada A' Design Award

Greeninful Identitet marke je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Greeninful Identitet marke bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Greeninful Identitet marke se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
Dimenzije i pakiranje: This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
Oznake: Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
Proizvodna tehnologija: The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
Dizajnerski izazov: The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
Istraživanje: We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.

From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together.
Inspiracija: The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
Trajanje projekta: October 2021 - January 2022
Tijek rada: This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
Članovi tima: Michelle Kason
Zasluge za fotografije: Image 1: Michelle Kason (Designer)