Dizajn Artsmuzeum Vizualni identitet čiji je autor Jessica Yang - WeBranding Global iznimno je cijenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.
SrebroGrafika· 2023
Artsmuzeum Vizualni identitet
autor/ica Jessica Yang - WeBranding Global
Klijent: WeBranding Global
Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Grafika
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O dizajnu Artsmuzeum Vizualni identitet
ArtsMuzeum je vizualni identitet kreiran za online trgovinu poklonima koja prodaje proizvode vezane uz umjetnost. Identitet povezuje povijesnu umjetnost s modernim životom. Logotip spaja gotičke, ali podebljane oblike slova s kvadratnim okvirom koji se čini kao da se beskonačno nastavlja. Naziv je skraćen i raspoređen u kreativne blokove, a slova su komponirana kao jedinstveni grafički uzorak izgrađen od pozitivnog i negativnog prostora. Sažet i čvrst dizajn primijenjen je na web stranicu, uredski materijal i promotivne materijale.
Priznanje
O nagradi Srebrna nagrada A' Design Award
Artsmuzeum Vizualni identitet je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Artsmuzeum Vizualni identitet bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Artsmuzeum Vizualni identitet je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Iza dizajna
Komplet za medije
Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.
- Jedinstvena svojstva
- ArtsMuzeum is dedicated to preserving exquisite, historical moments in time, making them more accessible through modern products, and exhibiting the deep-seated connection, people's lives have with art. When designing the logo, it wanted to capture classical stylings while pairing it with a more contemporary artistic approach to spark interest in distant works of art and show how they are still relevant today.
- Dimenzije i pakiranje
- ArtsMuzeum aims to build a bridge between historical art and modern life, from artifacts to merchandise. An artistic modern online gift shop connects the past and present to share the same world.
- Oznake
- Gift Shop, Brand Identity, Logo Design, Brand IP, Modern, Customized Gifts, Online Store, Artwork, Museum
- Proizvodna tehnologija
- With the spirit of sharing art with the public, the modern style logo is designed with a concise and solid pattern. The visual identity highly applies to the brand website, stationary and various promotional materials. ArtsMuzeum aims to get in touch with the local and international masses, and makes artistic products integrate into people's lives.
- Dizajnerski izazov
- It was finding the perfect blend of representing historical and modern art that not only captures an onlooker's attention but helps to understand how past and present art are forever intertwined.
- Istraživanje
- ArtsMuzuem helps shape the audience's understanding of the arts and keeps distant works of art relevant. Since ArtsMuzuem is not an ordinary gift shop, existing only online, it was necessary to emphasize the historical nature of a museum and the convenience of selling delicate products to help keep historical art alive in modern society. While browsing the online gift shop, people feel like having a real-life experience of walking through a museum rather than just shopping. Essentially, creating more accessible ways for people to enjoy historical art in their daily lives, just as Artsmuzeum does, was the basis of its research and branding initiatives.
- Inspiracija
- The ArtsMuzeum online gift shop collaborates with museums worldwide by blending historical and modern art to bridge the gap between the past and present. Drawing upon this idea, a logo is designed that visually represents the combination of historical art and modern society through its gothic yet bold fonts and seemingly infinite although squared frame.
- Trajanje projekta
- June 2022 / New York City
- Tijek rada
- The masses could capture what ArtsMuzeum represents through the design's names, lines, and patterns. The name's visual appearance is strengthened by shortening its length and presenting it in arranged creative blocks. The lining of the logo is boundless, timeless, and modernized to help the audience recognize and understand the brand. Finally, the pattern of the text is a totem of composing letters, a unique imprint that hides the construction of negative and positive space, making the text graphic.
- Članovi tima
- Creative Director: Jessica Yang
WBG Creative Center - Zasluge za fotografije
- WeBranding Global LLC
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