Spectrum Ilustracija – dizajner Arata Yokoyama

Dizajn Spectrum Ilustracija čiji je autor Arata Yokoyama iznimno je cijenjeni dobitnik prestižne nagrade 2023 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

BroncaGrafika· 2023

Spectrum Ilustracija

autor/ica Arata Yokoyama

Klijent: Arata Yokoyama

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Spectrum Ilustracija

Spectrum je digitalna ilustracija koja prikazuje japansku uličnu modu u stilu japanskog animea. Djelo izbjegava fotorealizam i primjenjuje žive boje na plošan način koji ipak djeluje optički prirodno. Pozadina predstavlja neonska svjetla Tokija, s oblicima koji su smjelo pojednostavljeni radi postizanja oštrog, plošnog i svjetlucavog učinka. Elementi zapadnjačkog grafičkog dizajna kombinirani su s japanskom ilustracijom likova. Spectrum je nacrtan u programu Adobe Photoshop CC. Namjera je publici unutar i izvan Japana jasno predočiti taj stil.

Priznanje

O nagradi Brončana nagrada A' Design Award

Spectrum Ilustracija je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Spectrum Ilustracija bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Spectrum Ilustracija sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This work depicts Japanese street fashion in the style of Japanese anime.

Such motifs are popular in Japanese illustration, but this work is unique in that it defies photorealism and uses vivid colors in a flat, yet optically natural-looking manner.

The background represents the neon lights of Tokyo, and here, too, the form is boldly deformed in pursuit of a sharp, flat, yet luminous expression.
Dimenzije i pakiranje: 8000 x 5678 pixel, 400dpi, RGB
Oznake: street fashion, anime, character design, japanese illustration, vivid color
Proizvodna tehnologija: Drawing with Adobe Photoshop CC
Dizajnerski izazov: In order to convey the goodness of a particular thing, I must first like it myself.
In order to use street fashion as my subject matter, I focused on improving my sense of style by experiencing and wearing it myself.

I also devoted myself to researching painting styles that would convey the good looks equally to both Japanese and foreign audiences.
To compose the picture with flat surfaces, not lines. He used vivid colors, but kept the entire picture in harmony. And at the same time, to make the characters look cool and cute in a Japanese way.
Istraživanje: A study of street fashion in Japan and abroad. Collect snapshots, purchase actual items, and wear them myrself to deepen understanding of function and design.

Research on drawing techniques. Challenged to fuse Western graphic design with Japanese character illustration. Strived to find a balance between deforming the form and color of objects while maintaining the cool, cute, and liveliness of the characters.
Inspiracija: Today, fashion based on techwear and designs using vivid colors are global trends.

Japanese street fashion and illustrations are also in that trend, but they also have their own unique characteristics.

I analyzed the coincidences and differences between them and aimed to visualize them.

Japanese people will find this illustration foreign. Foreigners may feel it is Japanese.

This in-between state is the expression I pursued.
Trajanje projekta: This work was created in 10 hours on September 20, 2020, and published on Twitter, pixiv, and other social networking sites that day.
Tijek rada: Suggestions about the affinity between street fashion and the neon streets of Tokyo and how cool it can be.

Especially in Japan, when proposing a fashion style to an audience, it is more effective to use characters, deformed and idealized visuals rather than photo-realistic ones.

And it is also effective when introducing Japanese culture to people outside of Japan. By incorporating elements of Western graphic design, we aimed to create visuals that would be easy for them to understand.
Zasluge za fotografije: #1: Illustrator NaBaBa, Private Work, 2020.