Mei Tao Wan Korporativni identitet – dizajner Chen Zilong

Dizajn Mei Tao Wan Korporativni identitet čiji je autor Chen Zilong iznimno je cijenjeni dobitnik prestižne nagrade 2023 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

BroncaGrafika· 2023

Mei Tao Wan Korporativni identitet

autor/ica Chen Zilong

Klijent: Communication University of Zhejiang

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Mei Tao Wan Korporativni identitet

Mei Tao Wan je korporativni identitet kreiran za park kulturne i kreativne industrije u Foshanu, provincija Guangdong. Logotip se temelji na slovu M, inicijalu riječi ljepota (beauty), te na stepenastoj arhitekturi parka. Izduženi oblik podsjeća na keramičke dimnjake lokalne industrije grnčarije. Oblik kuće predstavlja otvoren i međunarodni umjetnički prostor. Preklapajuća struktura upućuje na okupljanje talenata. Identitet je primijenjen na poslovne kartice, platnene torbe i postere, pripremljen na računalu i otisnut za upotrebu.

Priznanje

O nagradi Brončana nagrada A' Design Award

Mei Tao Wan Korporativni identitet je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Mei Tao Wan Korporativni identitet bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Mei Tao Wan Korporativni identitet sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: It is located in Foshan City, Guangdong Province, with a total planning area of 2 square kilometers. It has a ceramic industry heritage museum, an art gallery, a pottery school education and research base, a cultural and art platform, and an international studio. National Cultural Industry Demonstration Park.
Dimenzije i pakiranje: Business card: 90mm×2mm×54mm ；
Cloth bag: 380mm×100mm×320mm ；
Poster: 800mm×80mm.
Oznake: Brand design, Fo Shan Culture, Shi Wan, Logo Design
Proizvodna tehnologija: It is designed and produced by computer and printed by the enterprise.
Dizajnerski izazov: It is the birthplace of Fo Shan culture with a history of more than 200 years of ceramics and sculpture industry. On-the-spot exploration in Fo Shan area found that the historical relics are not completely preserved, and the representative buildings are surrounded by modern houses. Through research and data search, and this architectural structure is integrated into the logo design.
Istraživanje: Mei Taowan is an international cultural and creative industry cluster area and a key project of Fo Shan City. Centering on the initial letter M of the word "beauty", combined with the progressive architectural features of Mei Tao Wan, The chimney that integrates the ceramic industry means that the development of Mei Tao Wan is getting higher and better, and the overall refined structure of the house symbolizes that it is a diversified and three-dimensional art space, a window facing the world, relying on the radiation of Fo Shan All over the world, the overlapping design reflects the gathering of talents. In the future, Mei Tao Wan will attract more talents and artists, and move forward step by step.
Inspiracija: They wanted to establish a new visual identity, combining the architectural features of Mei Tao Wan Creative Park. Use the house as the central element. The elongated shape is characteristic of ceramic chimneys, and the house symbolizes “M”, implying an international and inclusive art space.
Trajanje projekta: The project will start in Foshan City, Guangdong Province in April 2022 and end in Foshan City, Guangdong Province in November 2022.
Tijek rada: The designer visited the local ancient buildings. After investigation, the Foshan ceramic factory building is the birthplace of history and culture, so it is the main core element symbol, and people have the strongest recognition and emotion for the ceramic factory building. Incorporate a stepped house into your logo design.
Zasluge za fotografije: Image #1:Zilong Chen
Image #2:Chao Yang
Image #3:Zilong Chen
Image #4:Chao Yang