Pattern Papir za omatanje poklona – dizajner Gao He

Dizajn Pattern Papir za omatanje poklona čiji je autor Gao He iznimno je cijenjeni dobitnik prestižne nagrade 2023 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

ŽeljezoGrafika· 2023

Pattern Papir za omatanje poklona

autor/ica Gao He

Klijent: Creative Design Studio of Anshan Normal University

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Grafika

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Provjerite status nagrade za #149312

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Boje

Dizajn

O dizajnu Pattern Papir za omatanje poklona

Pattern je dizajn papira za omatanje poklona temeljen na tradicionalnim kineskim motivima. Apstraktni grafički elementi preuzeti iz oblika plamena, ribe i šišmiša kombinirani su kako bi oblikovali glavu zmaja. Motiv zmaja ponavlja se u vertikalnim i horizontalnim kvadratima te tvori kontinuirani uzorak. Papir je izrađen četverobojnim tiskom na posebnom papiru visoke gustoće. Dizajn je također primijenjen na ambalažu proizvoda, tiskane promotivne materijale i dizajn kartonske ambalaže. Namjera je povezati tradicionalnu kinesku estetiku s modernim dizajnom.

Priznanje

O nagradi Željezna nagrada A' Design Award

Pattern Papir za omatanje poklona je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Pattern Papir za omatanje poklona bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Pattern Papir za omatanje poklona se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The work selects Chinese traditional patterns and uses graphic language to form the head of the dragon. According to the isomorphic design of flame, fish, bat, etc. In the traditional pattern, the faucet structure is repeated and arranged together with the vertical and horizontal squares, and the abstract patterns are combined again to form a continuous wrapping paper pattern, which combines the traditional Chinese aesthetics with the modern design aesthetics.
Dimenzije i pakiranje: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 1800mm (W), 300dpi, cmyk.
Oznake: Pattern, Paper, Gift, Packaging, Product, Graphic design
Proizvodna tehnologija: The gift paper adopts four-color printing technology and high-density special paper, which is widely used in product packaging and shading design of various types of paper.
Dizajnerski izazov: The difficulty of project design lies in the extraction and application of traditional culture, so that gift paper products have their unique performance style and meet the aesthetic needs of contemporary young people. In addition, there are the unique style of paper gift brands, the creation of artistic effects, the effect of young people's aesthetic acceptance, and social feedback after sales.
Istraživanje: The existing gift paper packaging on the market is rich and diverse, but the traditional culture design paper is not much, and the user's experience of traditional culture is not satisfied. Therefore, through the combination of traditional pattern extraction design and modern design and layout, the new visual design will be carried out, and the traditional Chinese culture will resonate with consumers through the graphic language, satisfy consumers' emotional experience of cultural culture, and improve brand uniqueness and popularity.
Inspiracija: Through the visual design of gift paper patterns and the extension design of cultural and creative products, explore the visual novelty artistic expression form of gift paper, extract abstract graphics according to different traditional Chinese patterns, and form its unique order by repeated and continuous arrangement, use graphic language to express the application of traditional patterns in packaging paper, and attract the love of young consumers.
Trajanje projekta: The project starts in October 2022 and ends in December 2022 in Shenyang, China
Tijek rada: In order to highlight the characteristics of traditional aesthetics and modern design, gift wrapping paper is used for product packaging, printing promotional materials, and carton design respectively. People are in close contact with packaging to feel the artistic charm of traditional Chinese culture and the artistic aesthetics of modern design.
Zasluge za fotografije: Image #1 : Illustrator Gao He, 2022.
Image #2 : Illustrator Gao He, 2022.
Image #3 : Illustrator Gao He, 2022.
Image #4 : Photographer Gao He, 2022.
Image #5 : Photographer Gao He, 2022.