Moonshot Cafe Izložbeni štand – dizajner Takeshi Yoshida

Dizajn Moonshot Cafe Izložbeni štand čiji je autor Takeshi Yoshida iznimno je cijenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Unutarnjeg Prostora i Izložbi.

SrebroInterijer· 2023

Moonshot Cafe Izložbeni štand

autor/ica Takeshi Yoshida

Klijent: Takeshi Yoshida

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Interijer

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Boje

Dizajn

O dizajnu Moonshot Cafe Izložbeni štand

Ovaj dizajn je kreiran za Japanski paviljon na CES-u 2023., jednoj od najvećih tehnoloških konvencija na svijetu. Inspiriran je jednostavnošću i minimalizmom, temeljnim konceptom Zena koji je u Japanu prisutan od davnina. Neobično je vidjeti kafić umjesto klasičnog izložbenog štanda na konvenciji. Prostor nastoji postati oaza u kojoj započinje interakcija. Također je fokusiran na transparentnost i prostranost s obzirom na nizak strop prostorije. Osim toga, ima mnogo zelenila, čime se naglašava ekološka osviještenost, smanjuje otpad i stvara ugodna atmosfera.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Moonshot Cafe Izložbeni štand je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Moonshot Cafe Izložbeni štand bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Moonshot Cafe Izložbeni štand je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: First, it’s rare to have a cafe, rather than having a normal exhibition booth in a convention. The space tries to become an oasis where the conversation begins in a busy convention. Secondly, the space focuses on transparency and spaciousness since the ceiling of the venue is very low. Therefore, this space gets more attendees’ attention in the convention. Third, the space has lots of green, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere. Finally, the decoration art in the cafe counter is carefully chosen to show modern and latest Japan.
Dimenzije i pakiranje: The booth area is 90 feet x 50 feet. In other word, 2743 mm x 1524 mm.
Oznake: Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, cafe,
Proizvodna tehnologija: The ceiling of the venue is very low so that transparency and spaciousness is one of the most important aspects to get attendees’ attention in a convention. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, the space intentionally uses warm white lighting to attract people and create a cozy atmosphere of a cafe.
Dizajnerski izazov: The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract people who join conventions. In this situation, transparency and spaciousness is one of the most important aspects to motivate attendees to come to the area. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space.
Istraživanje: In terms of design, how we can create more conversation and interaction in an exhibition booth is one of the biggest questions because the communication between exhibitor and attendee could create new business. Literature review and field work by joining other conventions has been done. The results improve the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
Inspiracija: This design is for the Japan Pavilion at the CES 2023, one of the largest technology conventions in the glove. Therefore, it would be great if the design somehow makes people feel the uniqueness of Japan. The design is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
Trajanje projekta: The project started in August 2022 in San Francisco and finished in January 2023 in Las Vegas, and was exhibited in CES 2023 in January 2023.
Tijek rada: Unlike the normal exhibition booth in a convention, people enjoy drinks and conversation in a cozy mingling lounge, which we named it Moonshot Cafe. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and participants. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.