Rongbaohang BMW Interijer autosalona – dizajner Yixian Chen

Dizajn Rongbaohang BMW Interijer autosalona čiji je autor Yixian Chen iznimno je cijenjeni dobitnik prestižne nagrade 2024 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Unutarnjeg Prostora i Izložbi.

SrebroInterijer· 2024

Rongbaohang BMW Interijer autosalona

autor/ica Yixian Chen

Klijent: CX Design

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Interijer

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Dizajn

O dizajnu Rongbaohang BMW Interijer autosalona

Rongbaohang BMW je interijer autosalona smješten u Tianjinu. Tlocrt slijedi kontinuiranu kružnu komunikacijsku rutu. Stropovi prvog i drugog kata prekriveni su plavim prozirnim akrilnim pločama, raspoređenima tako da sugeriraju putanje vožnje i mreškanje vode koja teče. Te ploče odražavaju vodeni krajolik oblikovan vodenom zavjesom i bazenom. Održivost je vodilja projekta, a rasvjetni sustav rekonstruiran je s drvenim rešetkama postavljenima na visokim prozorima. Uredski prostor je smanjen kako bi se salon za korisnike mogao povećati.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Rongbaohang BMW Interijer autosalona je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Rongbaohang BMW Interijer autosalona bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Rongbaohang BMW Interijer autosalona je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: It is one of BMW's regulatory requirements for global construction to adopt green, low-carbon, and sustainable energy, so this case incorporates the concept of sustainability into every detail of the entire project. The design team restructured the overall lighting system and interspersed wooden grilles at the high windows, integrating the gentle natural texture with modern technology, so that the space could show a hazy and elegant charm in light and shadow.
Dimenzije i pakiranje: The total area of the exhibition hall is 3496 square meters, with the original office area occupying 535 square meters, customer lounge area of 568 square meters, and vehicle display area of 1105 square meters. After the renovation, the office space was reduced to 235 square meters, accounting for approximately 50% of the original area; the customer lounge area has expanded to 899 square meters, an increase of approximately 30%; while the vehicle display area now occupies 1170 square meters.
Oznake: Interior, Commercial, Modern, Natural, Elegant, Store, BMW
Proizvodna tehnologija: In terms of engineering costs, since the cost of the integrated acrylic board exceeds Party A's budget, after repeated verification and revisions, the designer split the version in the original draft reasonably, customized acrylic parts of different sizes, and then assembled and installed them, which not only greatly reduced the cost, but also ensured the beauty of the landscape.
Dizajnerski izazov: Large projects often face a variety of challenges, mainly reflected in two aspects: labor and cost. To set up such a massive water curtain in this project, advanced calculations are required for temperature control, flow rate, orientation, waveform, and other parameters to ensure precise control. In the actual construction process, waterproofing and moisture-proofing of the floor are of utmost importance.
Istraživanje: This case is located in Binhai New Area, Tianjin. As the pearl of Bohai Bay, the region is blessed with a unique geographical advantage. It is currently the largest and highest-level 5S store in the region, which is also of great strategic significance. Based on the environment, designers extract the element of "water", allowing the ocean imagery that symbolizes vastness and wisdom to run through the entire space. Creating a top-down water system landscape through later soft decoration.
Inspiracija: The BMW brand advocates satisfying the greatest wishes of customers with the latest science and technology and the most advanced ideas in a vast space and time, promotes BMW joy, which is deeply compatible with the lifestyle of contemporary people who pursue vitality, passion and freedom. The designer comprehensively considered the local environment, conformed to the urban spirit, and reinterpreted the existing space with sustainability as the design principle.
Trajanje projekta: The project started in August 2022 in Tianjin and finished in January 2023 in Tianjin.
Tijek rada: Gently touch the button in front of the niche. As the secret door opens, the new car delivery workshop reveals its true appearance, full of tension in drama sense. The designer chose to build interior walls and soft decoration with simple forms interpreting complex expressions, allowing the focus of the space return to the product itself. At the same time, the construction of a sense of ceremony also provides consumers with sufficient emotional value.
Patenti: Copyrights belong to Rex Duan, 2023.
Članovi tima: Yixian Chen
Zasluge za fotografije: Image #1: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #2: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #3: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #4: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #5: Photographer Rex Duan, Rongbaohang BMW, 2023.