RE MAX Daelim Komplet brošura – dizajner Sang Ryu

Dizajn RE MAX Daelim Komplet brošura čiji je autor Sang Ryu iznimno je cijenjeni dobitnik prestižne nagrade 2024 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Tiskani i Objavljeni Mediji.

BroncaTisak· 2024

RE MAX Daelim Komplet brošura

autor/ica Sang Ryu

Klijent: RE/MAX Daelim

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Tisak

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Boje

Dizajn

O dizajnu RE MAX Daelim Komplet brošura

Komplet brošura dizajniran je za RE MAX Daelim, novog imatelja franšize međunarodne franšize za nekretnine Real Estate Maximums (RE MAX) u Južnoj Koreji. Uključuje dvojezična izdanja na korejskom i engleskom jeziku te mapu za promicanje prodajnih aktivnosti agenata za nekretnine potencijalnim klijentima. Inspiriran suradnjom s agentima za nekretnine, dizajner je upravljao komunikacijom brenda za proizvode franšize kako bi promovirao njihove usluge i performanse. Brošura sadržava informativni sadržaj, dok mapa omogućuje pohranu prodajne dokumentacije kako bi se olakšale konzultacije s klijentima.

Priznanje

O nagradi Brončana nagrada A' Design Award

RE MAX Daelim Komplet brošura je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da RE MAX Daelim Komplet brošura bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. RE MAX Daelim Komplet brošura sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The designer and the realtors applied their expertise and experience in co-creating the collateral brief and deliverables. The bilingual editions are published to reach clients of all socioeconomic, geographic, and national backgrounds. The branded brochure and file folder promote the franchise as a powerhouse brand and the franchisee as a trusted operator. The brochure kit is designed to be all-inclusive, especially in empowering the realtors to perform a wider range of sales tasks.
Dimenzije i pakiranje: 210 x 297 mm
Oznake: RE/MAX Daelim, Brochure, Co-Design, Sang Ryu
Proizvodna tehnologija: The designer executed the brochure kit to communicate the franchise brand image and the franchisee service. The cover features the cityscape of Yeouido in Seoul, where the franchisee is headquartered, as a design motif. The spreads feature the slogans, reference map, graphic figures, alphabetically indexed tables, and brandmark elements as navigable section signposts. The brochure is saddle-stitched, finished with spot coating on its cover illustrations, and printed on A4-sized paper, along with the file folder.
Dizajnerski izazov: What real estate sales collateral is essential to the realtors' sales activities? How can the designs represent the realtors as deserving professionals? Where are the opportunities for co-design to make practical and meaningful impacts?
Istraživanje: The brochure kit is designed for RE/MAX Daelim, a new franchisee of the international real estate franchise, Real Estate Maximums (RE/MAX), in South Korea. It includes bilingual editions in Korean and English and a file folder for promoting the realtors' sales activities to prospective clients. Inspired by collaboration with the realtors, the designer managed the brand communications for the franchisee products to market their services and performance. The brochure features informative content, while the file folder accommodates sales documentation to facilitate client consultation.
Inspiracija: RE/MAX Daelim briefed on the collateral to be used in their realtors' sales activities. It is a tool for them to build client relationships leading to increased commissions. As a result, the designer co-created their first brochure kit with about 20 realtors who participated. For the brochure, participants contributed original text and photos to publish translated editions. For the file folder, they expressed its need to carry up-to-date listings and contracts for client consultation.
Trajanje projekta: RE/MAX Daelim launched the brochure kit in South Korea in July 2023. The designer and the realtors participated in its co-creation from March to June 2023.
Tijek rada: The brochure kit is primarily used by the realtors for client consultations. With the brochure and file folder designs, they can locate information about their work, track records, and even research for sales purposes. The English edition is used to consult with clients and businesses at home and overseas. These opportunities come from the franchisee networks and client relations to utilize a translated edition as well as a PDF file.