Dizajn Beijing Wangfujing Xiyue Unutrašnjost trgovačkog centra čiji je autor Xia Gushuyu Commercial Space Design iznimno je cijenjeni dobitnik prestižne nagrade 2024 Zlatna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Unutarnjeg Prostora i Izložbi.
ZlatoInterijer· 2024
Beijing Wangfujing Xiyue Unutrašnjost trgovačkog centra
autor/ica Xia Gushuyu Commercial Space Design
Klijent: Beijing Wangfujing Jinjie Shopping Center Co., Ltd.
Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Interijer
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Provjerite status nagrade za #157347Dizajn
O dizajnu Beijing Wangfujing Xiyue Unutrašnjost trgovačkog centra
Beijing Wangfujing Xiyue je unutrašnjost trgovačkog centra površine 19.800 četvornih metara u središnjem dijelu Pekinga. Dizajn spaja tradicionalnu kinesku arhitekturu s futurističkim elementima. Uzdignute strehe, zvijeri na sljemenu krova, dougong konzole i kasetirani stropovi oblikuju okvir, dok metalne legure pružaju čvrstoću i trajnost. Tri tematske točke, Yuanshi Kou, Sundial Square i Qiankun Fang, obilježavaju atrije. Prvi podrumski kat namijenjen je ugostiteljstvu, a drugi maloprodaji. Temperatura boje i svjetlina rasvjete kontroliraju se kako bi se stvorile raznolike atmosfere.
Priznanje
O nagradi Zlatna nagrada A' Design Award
Beijing Wangfujing Xiyue Unutrašnjost trgovačkog centra je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Beijing Wangfujing Xiyue Unutrašnjost trgovačkog centra bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Beijing Wangfujing Xiyue Unutrašnjost trgovačkog centra stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.
Iza dizajna
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Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.
- Jedinstvena svojstva
- Beijing Wangfujing Xiyue Shopping Mall stands as a globally renowned commercial street. Wangfujing has witnessed nearly 800 years of commercial evolution in China, and been expected to establish a new form of commerce. This project redefines shopping malls, and even becomes the most culturally vibrant block catering to youthful trends on Wangfujing Street. Through the design and content, it creates a super block where traditional culture and future technology collide and fuse.
- Dimenzije i pakiranje
- It covers an area of 19,800 square meters.
- Oznake
- Wangfujing XY Toutiao, Chinese nuclear current shell, youthful trend, cultural confidence, themed business
- Proizvodna tehnologija
- In the logic of scene creation, traditional culture forms the core structure, while modern materials give the shape. The framework retains the traditional architectural style, using elements like upturned eaves and roof ridge beasts. The decorative materials of metal alloys lead to good strength and durability. The project adopts various materials to improve spatial openness and transparency, and manipulate light in terms of color temperature and brightness, thereby creating diverse atmospheres.
- Dizajnerski izazov
- The challenge was creating a space involving diverse labels such as fashion, culture, experience and socializing to lead business trend. The team has set up 3 major themed display points in the atriums: Yuanshi Kou, Sundial Square and Qiankun Fang, realizing a creative futuristic style while inheriting traditional culture. The cyberpunk Beijing rabbit god, featuring trendy visual expressions with a sense of technology, reinterprets the unique historical characteristics of the commercial space.
- Istraživanje
- Wangfujing Street, as the golden business card of Beijing, stands as the most popular commercial street in the country. Its commercial history of 100 years has become the epitome of modern commercial development in China. The design team has tapped into the power of rejuvenation, focused on Chinese Technology and New Art to steer the future development of Wangfujing, and shaped a new China chic across various fields, meeting the diverse needs of Generation Z and even the Alpha generation.
- Inspiracija
- The project is located in a place with cultural significance in the core area of Beijing. Given its unique location, the design team proposed to unlock Beijing from a different perspective. They deeply explored traditional beams, columns, dougong decorative brackets, caisson ceilings, Hutong and quadrangle dwellings, and ancient wisdom related to directions, sundials, Qian and Kun, while incorporating lots of futuristic elements, creating a fusion of culture and future to shape XY Toutiao.
- Trajanje projekta
- This project started in March, 2022 in Beijing, and finished in December, 2023 in China.
- Tijek rada
- The design team, taking spatial design, business format planning, brand introduction, etc. into account, has elevated content and innovated in scene creation, enabling the B1 and B2 floors to respectively encompass dining and trendy retail. This led to the groundbreaking presentation of a unique Y3K immersive new China chic aesthetic space. It offers users an immersive shopping experience, revolutionizing the perception of China chic among young people with futurism that goes beyond imagination.
- Članovi tima
- Wenzhe Gao
Jinchao Hei
Bing Bai
Jiawen Qi
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