Summer Palace Tour Dizajn brenda – dizajner YeZhang

Dizajn Summer Palace Tour Dizajn brenda čiji je autor YeZhang iznimno je cijenjeni dobitnik prestižne nagrade 2024 Zlatna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

ZlatoGrafika· 2024

Summer Palace Tour Dizajn brenda

autor/ica YeZhang

Klijent: Beijing Jiaotong University

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Summer Palace Tour Dizajn brenda

Summer Palace Tour je dizajn brenda kreiran za obljetničku turu Ljetne palače u Pekingu. Tri velika arhitektonska kompleksa ilustrirana su u 2.5D stilu, obuhvaćajući više od 20 tradicionalnih kineskih građevina, u crnoj, crvenoj i zelenoj boji. Dizajn je primijenjen na promotivne materijale, uredski pribor i suvenire, tiskane na premazanom umjetničkom papiru i kraft papiru tehnikama sitotiska i zlatotiska. Kutija od kraft papira sadrži dva plakata, četiri privjeska za ključeve, ljepljivu traku, omotnicu i bilježnicu. Posjetitelji tako mogu ponijeti baštinu vrta sa sobom.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Summer Palace Tour Dizajn brenda je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Summer Palace Tour Dizajn brenda bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Summer Palace Tour Dizajn brenda stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
Dimenzije i pakiranje: Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm
Oznake: Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
Proizvodna tehnologija: A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
Dizajnerski izazov: Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
Istraživanje: Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture.
Inspiracija: To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
Trajanje projekta: The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
Tijek rada: The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
Patenti: This work is all original images not copyrighted.
Članovi tima: Design Director:Yezhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YiHe
Designer:JinyiZheng
Designer:XiaoyuZhou
Designer:YudiLei
Designer:YanLi
Zasluge za fotografije: This work is all original images not copyrighted.