Mtown Makadi Heights Gradsko središte – dizajner Innovation Design Studio

Dizajn Mtown Makadi Heights Gradsko središte čiji je autor Innovation Design Studio iznimno je cijenjeni dobitnik prestižne nagrade 2024 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Urbanističko Planiranje i Urbani Dizajn.

ŽeljezoUrbanizam· 2024

Mtown Makadi Heights Gradsko središte

autor/ica Innovation Design Studio

Klijent: Innovation Design Studio

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Urbanizam

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Boje

Dizajn

O dizajnu Mtown Makadi Heights Gradsko središte

Dizajn Mtown-a temelji se na središnjoj osi, uključujući građevinske blokove koji povezuju projekt s glavnim čvorom. Intimni trgovi između skupina zgrada nude raznovrsna iskustva. Stvaranje zelene osi s pogledom na središnji park potiče dublju povezanost s prirodom. Dizajn daje prioritet dobrobiti, uzimajući u obzir društvene, fizičke, mentalne i emocionalne učinke na stanare i zajednice. Dizajn odražava holistički pristup usmjeren na prostore koji promiču dobrobit i pješačku prohodnost. Jedan od glavnih ciljeva je omogućiti ugodno šetanje tijekom cijele godine dodavanjem zasjenčenih mjesta duž osi.

Priznanje

O nagradi Željezna nagrada A' Design Award

Mtown Makadi Heights Gradsko središte je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Mtown Makadi Heights Gradsko središte bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Mtown Makadi Heights Gradsko središte se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: M-Town design revolves around a central spine, incorporating building blocks to connect the project with the main node. Intimate piazzas between clusters offer diverse experiences. Creating a green spine overlooking the central park, promotes a deeper connection with nature. The design prioritizes well-being, considering social, physical, mental, and emotional effects on occupants and communities. The design reflects a holistic approach focusing on well-being-centric space and walkability.
Dimenzije i pakiranje: Land Area:197,000 sqm
Footprint: 20%
BUA: 101,500 sqm
Level difference 23 meters
Land Dimensions: 655m x 420m
46% of the Built-up area is dedicated for residential units and the rest is dedicated for the retail, commercial, hotels and amenities.
Surrounded by residential neighborhoods
Oznake: downtown, Mixed-use, spine, spiralspine, Mtown, Nightlife, alive, Integrated, Wellness, Walkabletown
Proizvodna tehnologija: The design was produced after a back and forth open discussions with the client to get a full understanding of their requirements. We started by introducing three different directions which gave us the opportunity to brainstorm with the client unlocking the full potential of our concept design. We used AutoCad, Sketchup, 3Dmax, Photoshop and InDesign to illustrate and present our design.
Dizajnerski izazov: The main challenge while designing this project was the level difference within the site and how to make use of that 20m difference creating an interesting integrated outdoor space. The other challenge was to come Up with an innovative downtown fabric and creating different vibe for each cluster connecting them all with the main spine harmoniously.
Another challenge is to keep this large open space walkable and safe for pedestrians without vehicles interference.
Istraživanje: Our research was based on the site studies and analysis in terms of contour lines, level difference, climate impact, the surrounding and the accessibility to the site whether for vehicles or the pedestrians access. In addition to the sea view studies. Our research was also focusing how to incorporate the wellness principles within the design as we believe that the urban fabric and architecture has a high impact on the well-being of the end-user.
Inspiracija: Inspired by the unique shape of the land, the level difference within the land and the wellness concept. We are very keen to implement wellness principles within our design as we believe the urban and architecture fabric has a huge impact on the mood and well-being of the user.
The shape of the land effortlessly imposed the concept of the spiral spine connecting all the clusters and amenities with the main node and the sky piazza created as an outdoor amphitheater welcoming musical festivals.
Trajanje projekta: The design process started in September 2023 and the project is under construction, located in the heart of Makadi Heights, merely 20 minutes from Hurghada by the Red Sea in Egypt. Makadi Height stands as a central hub, situated at the peak of Makadi Bay, at an advantageous location, positioned 78meter above sea level.
Tijek rada: Crafted with meticulous attention, our
design philosophy centers on creating
an environment that seamlessly weaves
together all essential facilities and amenities.
The intention is to craft a fully integrated
town where every conceivable need is not
only met but exceeded.
Our commitment to thoughtful planning
ensures that residents experience the
epitome of convenience and comfort,
making each aspect of daily life effortlessly
accessible within this meticulously designed
community.
Članovi tima: Design Director: Mahmoud Farouk, Managing Director: Alaa Abdel Hamid, Design Manager: Abdel Rahman Elshafay, Architect: Ibrahim Ismail, Architect: Mahmoud El Amir, Architect: Ahmed Helmy, Architect: Ahmed Aly, Architect: Ahmed Nazir, Architect: Moustafa Salah, Design Management: Sandy Sawiris
Zasluge za fotografije: Main Image 3D Artist & Illustrator Atelier 23
Image #1 3D Artist & Illustrator Atelier 23
Image #2 3D Artist & Illustrator Atelier 23
Image #3 3D Artist & Illustrator Atelier 23
Image #4 3D Artist & Illustrator Innovation Design Studio