Atb Identitet marke – dizajner Chushan Design

Dizajn Atb Identitet marke čiji je autor Chushan Design iznimno je cijenjeni dobitnik prestižne nagrade 2024 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

BroncaGrafika· 2024

Atb Identitet marke

autor/ica Chushan Design

Klijent: Shenzhen Chushan Design Culture Group Co., Ltd.

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Atb Identitet marke

Atb je identitet marke stvoren za proizvođača zaštitnih folija za ekrane, kaljenog stakla i zaštitnih maski. Središnji simbol je minimalistička figura gorile čiji obrisi lica ujedno tvore slovo T, kao referenca na tehnologiju. Oblik gorile sugerira snagu i sigurnost, dok svemirski i futuristički elementi izražavaju tehnički karakter marke. Logotip je izgrađen na jednostavnim geometrijskim oblicima. Dvije figure gorile mogu se kombinirati, a njihovi se izrazi mogu varirati, tako da se identitet prilagođava mnogim medijima i veličinama.

Priznanje

O nagradi Brončana nagrada A' Design Award

Atb Identitet marke je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Atb Identitet marke bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Atb Identitet marke sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The brand logo showcases a majestic gorilla figure with a facial "T" shape, capturing both the distinct facial features of a gorilla and symbolizing the first letter of the word "technology." This amalgamation forms the emblem of the leading "Gorilla KingIP," integrating futuristic technology and space elements to resonate with the brand's tech attributes and facilitate brand expansion and collaborations.
Dimenzije i pakiranje: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Oznake: Brand design, logo design, brand identity, fashion brand, geometric art, IP
Proizvodna tehnologija: Starting from the values of emotion and functionality, the minimalist gorilla logo is the core identifying element and the spirit of the brand. The design draws strength from the interesting and dynamic vitality of the brand logo, incorporating the creative concept of dual gorillas. It can express different states through changes in expression and is adaptable across various media.
Dizajnerski izazov: The challenge lies in incorporating the brand's cultural DNA, reinforcing a unique international visual experience, and enhancing communication between the brand and users to convey its values.
As a designer, your task is to bring this brand identity to life, creating a visual representation that resonates with the brand's essence and effectively communicates its values to a global audience.
Istraživanje: ATB is a specialized manufacturer of screen protectors, tempered glass, and protective cases, known for its sleek and reliable product designs with cutting-edge technology. To ensure high-quality and eco-friendly products, all items undergo meticulous design processes, providing consumers with peace of mind. Hence, establishing a minimalistic brand emblem that combines safety and technology is crucial.
Inspiracija: Starting from the core needs of consumers when choosing a brand, we have crafted a brand symbol that embodies both "safety" and "technological sophistication." The symbol features the robust profile of a gorilla, symbolizing security, seamlessly integrated with the futuristic element of outer space. The fusion of the gorilla's facial contours with the letter "T" forms a minimalistic and geometric foundation, ultimately creating a sleek visual representation of safety and technology.
Trajanje projekta: The project commenced in June 2023 in Shenzhen and was successfully completed in December
Tijek rada: By personalizing the application of the brand logo in different scenarios, consumers can experience diverse and visually engaging encounters, perceiving the logo's intriguing and dynamic vitality.
Članovi tima: Yin Peng
Li Linlin
Liu Xingyu
Zasluge za fotografije: Chushan Design