The National Gallery Vizualni identitet – dizajner Meng Chu Huang

Dizajn The National Gallery Vizualni identitet čiji je autor Meng Chu Huang iznimno je cijenjeni dobitnik prestižne nagrade 2024 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

ŽeljezoGrafika· 2024

The National Gallery Vizualni identitet

autor/ica Meng Chu Huang

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu The National Gallery Vizualni identitet

National Gallery je vizualni identitet kreiran za nacionalnu galeriju umjetnosti u Londonu. Identitet zamjenjuje logotip koji se sastojao samo od tipografije prepoznatljivim grafičkim znakom. Novi logotip predstavlja okvir u obliku dvostrukog slova L, formiran od sedam linija. Sedam linija predstavlja zbirku slika koja obuhvaća razdoblje od 13. do 19. stoljeća. Logotip ostaje čitljiv pri minimalnoj širini od 0,75 inča. Naziv stavlja naglasak na riječ London kako bi se poboljšala vidljivost u online pretragama. Namjera je učiniti galeriju prepoznatljivijom diljem svijeta.

Priznanje

O nagradi Željezna nagrada A' Design Award

The National Gallery Vizualni identitet je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da The National Gallery Vizualni identitet bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. The National Gallery Vizualni identitet se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The National Gallery (London) brand redesign is to move beyond the typography-only logo and elevate the institution's visibility and international recognition as a national art gallery. The new logo, a double “L” frame composed of seven lines, represents the collection's paintings spanning the 13th to 19th centuries. The museum's mission is to preserve and enrich this distinct collection, offering a unique view of art history.
Dimenzije i pakiranje: The minimum size requirement for the logo is 0.75 inches wide or smaller.
Oznake: Identity Design, Meng Chu Huang, The National Gallery
Proizvodna tehnologija: I began by researching the history of The National Gallery, identifying key themes and concepts that best represent the institution. Subsequently, I engaged in brainstorming sessions and ideation, continuously refining the logo design to ensure it encapsulated the essence of the institute. My aim was to craft a logo that resonated with the values and identity of The National Gallery.
Dizajnerski izazov: Transform a typography-based logo into an iconic logo.
Istraživanje: The National Gallery holds significant historical value, housing Western painting collections from the 13th to the 19th centuries. It distinguishes itself from the Tate museum, which focuses on art collections from the 19th century onwards, particularly emphasizing classic aesthetics. While most national galleries highlight initials or architectural features in their logos, The National Gallery's architecture lacks distinctiveness. Hence, I opted to integrate painting elements into the logo, accentuating its unique focus on paintings. The addition of seven lines and framing elements further enhances the logo's representation of The National Gallery. Additionally, we decided to remove "The" and add "London" to improve online visibility, as search results often prioritize galleries from other countries over the London-based institution. We envision the final logo to preserve the classic characteristics of the National Gallery while giving it a more modern direction for global promotion.
Inspiracija: The remarkable painting collection housed at The National Gallery inspired my mission to boost its global recognition. Upon noticing that online searches often led users to other National Galleries, I saw an opportunity to rebrand and increase its distinctiveness. Drawing from its extensive painting collection, I sought to infuse this essence into the logo design. My goal was to ensure that the logo immediately resonated with visitors as belonging to The National Gallery.
Trajanje projekta: This project started in Feburary 2023 and finished in May 2023.
Tijek rada: Creating an iconic logo ensures instant recognition, fostering a lasting impression among audiences. With this rebranding logo, our aim is to enhance The National Gallery's global visibility and recognition.
Članovi tima: Meng Chu Huang
Zasluge za fotografije: Meng Chu Huang, 2023