Grovehood Collective Brendiranje – dizajner Cansu Dagbagli Ferreira

Dizajn Grovehood Collective Brendiranje čiji je autor Cansu Dagbagli Ferreira iznimno je cijenjeni dobitnik prestižne nagrade 2025 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

SrebroGrafika· 2025

Grovehood Collective Brendiranje

autor/ica Cansu Dagbagli Ferreira

Klijent: Cansu Dagbagli Ferreira

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Grovehood Collective Brendiranje

Grovehood Collective surađuje s ekološki prihvatljivim butik farmama kako bi stvorili transparentnu marku ekstra djevičanskog maslinovog ulja u Nizozemskoj. Vizualni identitet balansira tradiciju i modernost, naglašavajući autentičnost i sljedivost. Etiketa inspirirana vintage stilom s posebno izrezanim detaljima i profinjenom tipografijom odražava zanatsku vještinu i prikazuje sve detalje podrijetla maslina. Simbol masline s orbitama odaje počast predanosti obiteljskih farmi čiji se svijet vrti oko ovog ploda, dok zemaljska paleta boja ističe prirodno podrijetlo proizvoda, formirajući koherentan sustav pakiranja.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Grovehood Collective Brendiranje je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Grovehood Collective Brendiranje bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Grovehood Collective Brendiranje je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Grovehood Collective redefines olive oil branding by blending heritage with modern elegance. As the Netherlands' first transparent extra virgin olive oil brand, it sources from family-run, earth-friendly farms. The vintage inspired label, with refined typography, and custom cut design reflects craftsmanship and authenticity. Earthy yet vibrant colors distinguish each variant, while premium packaging invites consumers to explore the rich journey of this high-quality, traceable olive oil.
Dimenzije i pakiranje: 500 ml olive oil labels: 2 front labels (63 x 74 mm) and one back label (69 x 75 mm)
Oznake: olive oil, gourmet, olive, packaging, label design, custom cut, branding
Proizvodna tehnologija: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then labels were produced by 4 color printing technique.
Dizajnerski izazov: Due to the bottle shape, the area we could use for the label was restricted, it required to be creative to create the layout while keeping the look appealing.

Another creative challenge was to color match the different materials. The bottle labels are printed on PP while the pouches are printed on a layered plastic material. The color
Istraživanje: A thorough competitor research was done online and offline. During the research phase we concluded that the product quality is superior to almost all of the products available in the market. We decided to go extra mile for the packaging design to reflect this quality. The bottle was chosen from many available options, we went for a special design that looks both unique and premium. Resembling to a wine bottle, the design evokes premium quality. It was sourced from a quality supplier and we decided to use custom cut labels for underlining the uniqueness of the product.
Inspiracija: The design is inspired by the traditions of olive oil production, where life revolves around the harvest. This idea is captured in the brand symbol: an olive encircled by orbits, representing the families whose world turns around this precious fruit. A fusion of vintage aesthetics and contemporary minimalism enhances the product’s exclusivity. The color palette, drawn from nature, connects the golden hues of olive oil and the rich greens of the trees, capturing the essence of the Mediterranean.
Trajanje projekta: Started in October 2024, finished in February 2025
Designed in France, Sold from Netherlands to EU
Tijek rada: First transparent extra virgin olive oil brand from Netherlands. The high quality olive oil is sourced from earth friendly family farms from different countries of Europe. The brand promise is to bring this high quality extra virgin olive oil that is single state, early harvest, hand picked and pressed the same day olive oil to gourmet audience.