Splash Društvena mrežna aplikacija – dizajner Junjie Xu

Dizajn Splash Društvena mrežna aplikacija čiji je autor Junjie Xu iznimno je cijenjeni dobitnik prestižne nagrade 2025 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Mobilne Tehnologije, Aplikacije i Softver.

ŽeljezoMobilni· 2025

Splash Društvena mrežna aplikacija

autor/ica Junjie Xu

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Mobilni

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Dizajn

O dizajnu Splash Društvena mrežna aplikacija

Splash je aplikacija za društveno umrežavanje stvorena kako bi studentima pomogla upoznati nove prijatelje uživo. Korisnici se registriraju putem broja telefona i na početnoj stranici vide nadolazeće događaje. Jednim klikom pridružuju se događaju, a novi susreti mogu se stvoriti u nekoliko sekundi. Podudaranje se temelji na vremenu, lokaciji i zajedničkim interesima. Veze drugog stupnja i privatna razmjena brojeva telefona pridonose povjerenju i sigurnosti. Podsjetnici potiču sudjelovanje. Splash je izrađen za iOS i Android platforme te uklanja troškovne i vremenske prepreke druženju na fakultetu.

Priznanje

O nagradi Željezna nagrada A' Design Award

Splash Društvena mrežna aplikacija je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Splash Društvena mrežna aplikacija bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Splash Društvena mrežna aplikacija se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Splash is an instant offline social networking app designed for college students to seamlessly meet new friends with one-click matching based on time, location, and preferences. Unlike traditional apps, Splash removes financial and time barriers to socializing, leveraging real-time event creation, smart notifications, and second-degree connections for trust. The design prioritizes speed, spontaneity, and safety, ensuring frictionless interactions that foster real-world friendships.
Dimenzije i pakiranje: Platform: iOS (Swift), Android (React Native)
Backend: Firebase (Firestore, Authentication), Google Cloud Functions
Event Matching Algorithm: Real-time interest and availability-based pairing
User Authentication: Phone number-based login with OTP verification
Privacy & Safety: End-to-end encryption for phone number exchanges
Data Storage: Cloud-based with GDPR compliance
Package Size: 40MB initial app download
Oznake: social networking, campus friendship, offline socializing, real-time event matching, college networking, friend meetup app, spontaneous meetups, Firebase app, community building, event-based networking
Proizvodna tehnologija: Splash was built using Swift for iOS development with a Firebase backend for real-time event matching and authentication. We employed React Native for cross-platform scalability, leveraging Google Cloud Functions for instant event processing. The UI was crafted using Figma, focusing on minimalistic yet engaging interaction flows. Our design methodology followed Lean UX and rapid prototyping, allowing for iterative user testing and agile improvements.
Dizajnerski izazov: The biggest challenge was balancing spontaneity with user safety and trust. Unlike traditional networking apps, Splash required instant but meaningful social matching, ensuring low drop-off rates while maintaining a seamless UX. We tackled this by leveraging second-degree connections for social proof, implementing privacy-first phone exchange, and designing a minimal-input event creation process. Rapid iteration and real-world testing allowed us to optimize engagement.
Istraživanje: Research Type: Market & UX Research
Objective: Validate the demand for frictionless campus socializing
Methodology: Surveys, interviews, prototype testing
Data Collection: 500-person survey at CMU, 100+ user interviews
Participants: College students (18-24)
Results: High interest in a free, instant social meetup app
Insights: Users prioritize low effort, real-time availability, and social safety
Impact: Splash removes financial/time barriers to forming friendships, making socializing more accessible
Inspiracija: Splash was inspired by the struggle of making real-life friends on campus without investing excessive time or money. We saw a gap—students craved spontaneous, effortless social interactions. Drawing from Uber’s instant matching model, we designed Splash to remove the friction in meeting new people. Our research included a 500-person CMU survey and 100+ user interviews, refining our MVP for real-world needs. With fast iterations and data-driven UX, we built a seamless, intuitive experience.
Trajanje projekta: Pittsburgh PA, Sep 2023 - Mar 2024
Tijek rada: Users sign up with their phone number and sync contacts to discover friends. The homepage displays upcoming events, allowing users to join with one click. Event initiators can create meetups in seconds, while AI-powered notifications increase engagement. Users confirm participation by exchanging details and uploading a profile image. Smart reminders ensure attendance. The app fosters real-world connections effortlessly, reducing social friction.
Članovi tima: Junjie Xu
Zasluge za fotografije: Junjie Xu