House of Smaragd Adventska kutija – dizajner Rilind Hoxha and Haris Murich

Dizajn House of Smaragd Adventska kutija čiji je autor Rilind Hoxha and Haris Murich iznimno je cijenjeni dobitnik prestižne nagrade 2025 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Poklona.

BroncaPoklon Proizvodi· 2025

House of Smaragd Adventska kutija

autor/ica Rilind Hoxha and Haris Murich

Klijent: Smaragd 1969 / Why Agency

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Poklon Proizvodi

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Dizajn

O dizajnu House of Smaragd Adventska kutija

House of Smaragd Adventski kalendar je strukturirana kutija za odbrojavanje izrađena od ekološkog papira i održivih materijala, dizajnirana za višekratnu upotrebu. Sadrži četiri pojedinačno zapakirana komada nakita, svaki osiguran u zasebnom odjeljku. Pakiranje je reciklabilno i za višekratnu upotrebu, što smanjuje utjecaj na okoliš. Dizajn kutije omogućuje kontrolirani pristup svakom odjeljku, zadržavajući element iznenađenja dok drži predmete zaštićenima.

Priznanje

O nagradi Brončana nagrada A' Design Award

House of Smaragd Adventska kutija je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da House of Smaragd Adventska kutija bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. House of Smaragd Adventska kutija sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: House of Smaragd Advent Calendar is a structured countdown box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Dimenzije i pakiranje: 164x164x42mm, Gold plated & ecologically colored recycled paper.
Oznake: Christmas, Advent, Gifts, Jewelry, Marketing, Packaging.
Proizvodna tehnologija: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Dizajnerski izazov: The hardest part was what the theme of the advent box was gonna be.

The first themes were including miracles and surprises, but then we opted for a royalty like direction, for example House of Tudor.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Istraživanje: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inspiracija: The advent box takes inspiration from vintage advent boxes, incorporating a classic multi-compartment structure that enhances the anticipation of weekly reveals. Traditional advent calendars featured individually sealed sections, a concept replicated here with four separate compartments, each containing a unique jewelry piece.
Trajanje projekta: The project piloted in 2023 for the 2024 season, and an initial prototype was released in limited quantities. The final presented version was produced in November 2024, and released on the 9th of December 2024. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Tijek rada: The front part is opened and there are four boxes inside, which are removable. Each of the boxes contains a piece of jewelry.
Članovi tima: Rilind Hoxha - Executive Direction & Production
Haris Murich - Creative Direction
Zasluge za fotografije: Filip Shutarov