Serpentine Seasons Animirani video – dizajner Leijing Zhou

Dizajn Serpentine Seasons Animirani video čiji je autor Leijing Zhou iznimno je cijenjeni dobitnik prestižne nagrade 2025 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Generativni, Algoritamski, Parametarski i AI-potpomognuti Dizajn.

ŽeljezoGenerativni· 2025

Serpentine Seasons Animirani video

autor/ica Leijing Zhou

Klijent: Zhejiang University

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Generativni

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Dizajn

O dizajnu Serpentine Seasons Animirani video

Serpentine Seasons je animirani video stvoren uz pomoć umjetne inteligencije. Djelo prepričava kinesku legendu o Bijeloj zmiji kroz 24 solarna termina, tradicionalni sustav označavanja godine. Svaki dio šestominutnog videa povezan je s jednim solarnim terminom, a scene se mijenjaju kako godišnja doba napreduju. Slike su izrađene generiranjem teksta u video i prijenosom stila, čime se zadržava istočnjački vizualni stil. Serpentine Seasons pokazuje kako umjetna inteligencija može predstaviti kulturnu baštinu kroz digitalno pripovijedanje.

Priznanje

O nagradi Željezna nagrada A' Design Award

Serpentine Seasons Animirani video je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Serpentine Seasons Animirani video bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Serpentine Seasons Animirani video se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This AI-generated video integrates the legendary White Snake with the 24 Solar Terms, creating a unique fusion of Chinese mythology and traditional timekeeping. Utilizing advanced AI visual synthesis, the design captures the poetic rhythm of nature, presenting dynamic seasonal transitions through the lens of folklore. Its innovation lies in blending cultural heritage with cutting-edge technology, offering an immersive and visually stunning interpretation of time and transformation.
Dimenzije i pakiranje: This is a digital video project with no physical dimensions. It is optimized for standard video display formats, including 4K resolution. The video duration is approximately 6 minutes, with each section aligning with a specific Solar Term, seamlessly transitioning between them. The project utilizes AI-driven video generation, ensuring smooth integration of the cultural narrative and seasonal shifts, tailored for presentation on digital platforms and multimedia exhibitions.
Oznake: AIGC, White Snake, 24 Solar Terms, Chinese culture, folklore, generative art, digital storytelling, seasonal transitions, style transfer, cultural innovation
Proizvodna tehnologija: We adopt the technologies of Text-to-Video and Style Transfer to ensure that the images not only possess Eastern aesthetics but also conform to the characteristics of the solar terms. The AI tools we use include Midjourney (text-to-image) and runway (image-to-video), among others.
Dizajnerski izazov: The main challenge lay in blending traditional cultural narratives with cutting-edge AI technology. Balancing the integrity of the White Snake legend with the technical demands of AI-driven storytelling required careful cultural research and innovative thinking. External challenges included limited AI tools capable of translating the complexity of seasonal transitions into a cohesive narrative, while internal obstacles involved aligning the visual and emotional tone of the project with the original folklore’s themes of love and transformation.
Istraživanje: Type of Research: Design Research
Research Objectives: To explore how AI can be used to reimagine traditional folklore in a contemporary digital medium.
Methodology: A combination of AI video generation, style transfer, and cultural analysis was employed to develop the design.
Data Collection and Research Tools: AI modeling software, video editing tools, and cultural research databases.
Participants or Experiments: The research involved collaboration with digital artists and AI specialists.
Results: A seamless integration of traditional folklore with modern AI technology, creating an immersive digital experience.
Insights and Impacts: The project demonstrates the potential of AI in preserving and transforming cultural heritage in innovative ways, with implications for the future of digital storytelling and design.
Effect in Real-Life Phenomena: The project contributes to the discourse on digital culture and the role of AI in cultural preservation, impacting both artistic practices and public engagement with folklore.
Inspiracija: Inspired by the legend of the White Snake and the 24 Solar Terms, this project seeks to explore the intersection of mythology, nature, and time. Drawing from traditional Chinese philosophy, it visualizes seasonal transformations through AI-generated imagery, merging folklore with technology. Rooted in research on computational creativity and cultural storytelling, this work reinterprets ancient narratives using modern digital techniques, offering a novel perspective on tradition and innovation.
Trajanje projekta: The project started in October 2024 in China and finished in March 2025 in China.
Tijek rada: The video flows in a nonlinear narrative, where the White Snake interacts with the changing seasons represented by the 24 Solar Terms. As the seasons progress, the environment adapts, with the character's emotions and actions shifting in response to the natural world. The interaction between AI and cultural symbols enhances the depth of storytelling, offering viewers an evolving experience where each transition aligns with the thematic shifts of the Solar Terms.
Članovi tima: Xiaotong Guan
Leijing Zhou
Xinmiao Shen
Xiaofei Gong
Menghan Li
Jinjie Li
Qianyi Wang
Zihan Zhang