Wanjin Azalea Promocija brendiranog događaja – dizajner New Taipei City Government

Dizajn Wanjin Azalea Promocija brendiranog događaja čiji je autor New Taipei City Government iznimno je cijenjeni dobitnik prestižne nagrade 2026 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Oglašavanje, Marketing i Komunikacija.

ŽeljezoOglašavanje· 2026

Wanjin Azalea Promocija brendiranog događaja

autor/ica New Taipei City Government

Klijent: New Taipei City Government

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Oglašavanje

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Dizajn

O dizajnu Wanjin Azalea Promocija brendiranog događaja

Wanjin Azalea je kampanja promocije brendiranog događaja za proljetni festival cvijeća na sjeveru Tajvana. Izdanje za 2025. godinu, s temom Let's Go Bloom, protezalo se kroz tri parka u Jinshanu i Wanliju, pokrivajući 30 hektara s oko 100.000 biljaka. Jinshan je ugostio cvjetni umjetnički staklenik s 22 rijetke sorte azaleja, velike umjetničke instalacije i dizajnersko natjecanje. Wanli je predstavio cvjetni most, zen vrt i cvjetni koridor zasađen s 23.000 azaleja. Večernje svjetlosne predstave, sajmovi, radionice i vođeni obilasci podržavali su lokalnu poljoprivredu i turizam.

Priznanje

O nagradi Željezna nagrada A' Design Award

Wanjin Azalea Promocija brendiranog događaja je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Wanjin Azalea Promocija brendiranog događaja bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Wanjin Azalea Promocija brendiranog događaja se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

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Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: In 2025, the festival expanded into three zones: Jinshan Zhongshan Hot Spring Park, Wanli Tourism Park, and Mazao Sports Park. Jinshan hosted the Azalea Art Museum, Taiwan's first flower art greenhouse, showcasing 22 rare varieties, landscape works, gardens, contests, and DIY events. Highlights included 'Azalea Doctor' Zhifang Liu's 20-year global cultivar research and 12 large installations by Alfie Lin and young designers. At Wanli, Dingyang Weng's 'Spring Kaleidoscope' floral bridge and Zen garden added artistry and innovation.
Dimenzije i pakiranje: Wanjin is Taiwan's largest azalea seedling region, producing over 6 million plants annually, accounting for 80 percent of national output. The festival utilized three signature locations with tourism and agricultural potential, connecting Zhongshan Hot Spring Park, Mazao Stream, and Wantan Bridge. The site layout leveraged the region's unique topography, combining floral trails with transportation nodes and production hubs-ensuring smooth circulation while showcasing authentic planting landscapes and cultivation practices.
Oznake: Azalea, Wanjin Azalea, New Taipei City, Industry Matching, Sustainable Development, Aesthetic Flower Exhibition, Tourism Economy
Proizvodna tehnologija: Beyond static displays, the event offered diverse daily programming. Evening azalea light shows ran from 6:00-8:00 PM. On weekends, farmers' markets showcased local produce and cuisine. On-site DIY floral workshops allowed visitors to craft personal memories. Wanli featured a nearly 1-kilometer flower corridor planted with 23,000 azaleas. On Women's Day, a 'Floral Fun Walk' drew nearly 200 participants in themed outfits, creating the most festive and interactive moment of the event.
Dizajnerski izazov: The core challenge was ensuring the event transcended surface-level aesthetics. From day one, organizers considered how to give azaleas cultural depth through artistic and industrial integration. Practical challenges included flower care, crowd management, and bloom timing, requiring close coordination between farmers and designers to ensure simultaneous horticultural and visual quality.
Istraživanje: Unfolding in early spring, the 2025 Wanjin Azalea Festival ran from Feb 27-Mar 30 under the theme 'Let's Go Bloom.' Spanning 30 hectares and 100,000 plants, it united Jinshan and Wanli as Taiwan's most iconic coastal flower event. Featuring 22 plus azalea varieties, it blended floriculture with art: Jinshan's greenhouse museum, flower corridor, and design contest; Wanli's kaleidoscope bridge and Zen garden. DIY classes, markets, tours, and night lighting enriched experiences while advancing the Wanjin Azalea brand.
Inspiracija: The 2025 Wanjin Azalea Festival, themed 'Let's Go Bloom,' grows from the floral heritage of Wanli and Jinshan. Merging local culture, landscapes, and agricultural renewal, it has become the North Coast's iconic spring event. Since 2021, New Taipei City has promoted the Wanjin Azalea brand to redefine the flower beyond ornament. Through horticultural expertise, art installations, competitions, scenic tours, and business partnerships, the festival positions azaleas as cultural symbols that link art, place, and industry for sustainable growth.
Trajanje projekta: The project finished in March 2025 in Taiwan.
Tijek rada: The festival attracted families, couples, and photographers, especially to the Azalea Art Museum and the floral corridor in Jinshan. Visitors praised the thoughtful spatial layering and visual appeal, from greenhouse displays to outdoor gardens. Evening lighting further enhanced the romantic ambiance. Tied to agrotourism packages, the festival offered eco-cultural tours, boosting local business traffic. Many vendors reported a sharp increase in foot traffic and brand awareness, proving the festival's economic value.
Članovi tima: New Taipei City Government
Zasluge za fotografije: New Taipei City Government