Nowy Styl Izložbeni štand – dizajner Konarski and Bzowski Piotr Duraj

Dizajn Nowy Styl Izložbeni štand čiji je autor Konarski and Bzowski Piotr Duraj iznimno je cijenjeni dobitnik prestižne nagrade 2026 Zlatna nagrada A' Design Award u natjecateljskoj kategoriji Arhitektura Sajmova, Interijer i Dizajn Izložbi.

ZlatoSajam· 2026

Nowy Styl Izložbeni štand

autor/ica Konarski and Bzowski Piotr Duraj

Klijent: Konarski & Bzowski

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Sajam

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Dizajn

O dizajnu Nowy Styl Izložbeni štand

Nowy Styl je izložbeni štand osmišljen za predstavljanje uredskog namještaja na sajmu. Štand se prostire na 607,5 četvornih metara i slijedi načela biofilnog dizajna. Njegov raspored temelji se na metafori stabla, izraženoj kroz izgrađene objekte. Ventilatori stvaraju blagi povjetarac koji oživljava prostor, dok toplo osvjetljenje podsjeća na sunčevu svjetlost koja prolazi kroz lišće. Dizajn stavlja ljudsko iskustvo ispred izravne prodaje. Namjera je pokazati kako radno mjesto može podržati dobrobit, smanjiti stres i poboljšati koncentraciju.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Nowy Styl Izložbeni štand je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Nowy Styl Izložbeni štand bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Nowy Styl Izložbeni štand stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: For Orgatec 2024, Nowy Styl presented an anthropological experiment in workplace wellbeing. As a brand specializing in office furniture, the company aimed to showcase its products from an entirely new perspective. The radical concept addressed a fundamental human paradox — the simultaneous yearning for nature and the need for controlled environments. Despite technological progress, Nowy Styl recognized that people still crave a primal connection with the natural world.
Dimenzije i pakiranje: The stand is 607,5 square metres.
Oznake: fair, wellbeing, nature, personification, control, instinct
Proizvodna tehnologija: In our design process, we drew inspiration from the metaphor of a tree, manifesting this concept through the physical objects we created. To enhance immersion and create an otherworldly experience, we incorporated motion using fans, simulating a gentle breeze that animated the environment. This movement not only brought dynamism to our designs but also fostered a sense of tranquility.
The implementation of warm lighting was crucial in evoking the sensation of sunlight filtering through leaves. This strategic lighting choice added depth and warmth to the surroundings, enhancing the overall atmosphere.
Dizajnerski izazov: Mind seeks comfort and patterns that can lean on, because it feels safe. Moment when we go beyond our comfort zone isn't pleasant, but only by doing so, we can grow. This project rejected trade fair norms twice over: first by involving non-design teams in creation, then by prioritizing human experience over hard selling. The stand didn't just showcase furniture; it demonstrated how workspaces could (and should) make us feel.
Istraživanje: Our design research for the Nowy Styl project was rooted in understanding the profound impact of urbanization on mental health and well-being. We utilized various design tools and technologies, including 3D modeling software, mood boards helped us curate materials and colors that resonate with nature. We also created a lot of mockup projects to ensure good quality and translation from idea to reality.
Inspiracija: Inspiration for our project arose from the increasing disconnection from nature due to urbanization, impacting mental health and creativity. Focusing on biophilic design, we aimed to integrate natural elements to promote well-being, reducing stress and enhancing focus. We collaborate with AI paradoxically - became a creative process in which we needed to balance technology with our human intuition. Our task was to transform preliminary abstract visions into concrete, tangible solutions.
Trajanje projekta: The project was designed in July and August 2024, and it's exhibited on Orgatec 2024 in Cologne, Germany.
Tijek rada: Focusing on the human experience through design not only improves employee retention and satisfaction but can also lead to better organizational outcomes due to motivated and engaged employees. Here, we created that perfect balance between the comfort of wilderness and unpredictability.
Članovi tima: Designer: Artur Suchan
Designer: Piotr Duraj
Project Managers: Sebastian Duda, Daniel Konarski, Jaroslaw Bzowski
Zasluge za fotografije: Image #1: Photographer Michal Jaworski, Orgatec, 2024.
Image #2: Photographer Michal Jaworski, Orgatec, 2024.
Image #3: Photographer Michal Jaworski, Orgatec, 2024.
Image #4: Photographer Michal Jaworski, Orgatec, 2024.
Image #5: Photographer Michal Jaworski, Orgatec, 2024.