Sunday Park Primarna funkcija: Identitet marke – dizajner Yian Xiang

Dizajn Sunday Park Primarna funkcija: Identitet marke čiji je autor Yian Xiang iznimno je cijenjeni dobitnik prestižne nagrade 2026 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Oglašavanje, Marketing i Komunikacija.

ŽeljezoOglašavanje· 2026

Sunday Park Primarna funkcija: Identitet marke

autor/ica Yian Xiang

Klijent: Xiang Yian

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Oglašavanje

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Dizajn

O dizajnu Sunday Park Primarna funkcija: Identitet marke

Tekst knjige: Identitet marke Sunday Park strukturirani je vizualni sustav razvijen za suvremeni sektor životnog stila ljubimaca. Dizajn gradi fleksibilan okvir kroz discipliniranu tipografiju, uravnotežene odnose boja i skalabilnu logiku mreže. Kombinirajući vizualnu toplinu s formalnom suzdržanošću, sustav izbjegava dekorativni višak, a istovremeno ostaje pristupačan i prijemčiv. Njegova prilagodljiva struktura podržava dosljednu uporabu na ambalaži, tisku i digitalnim platformama, pomažući marki da zadrži jasnoću i dugoročnu vizualnu koherentnost.

Priznanje

O nagradi Željezna nagrada A' Design Award

Sunday Park Primarna funkcija: Identitet marke je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Sunday Park Primarna funkcija: Identitet marke bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Sunday Park Primarna funkcija: Identitet marke se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Sunday Park Corporate Identity establishes a cohesive visual language for a contemporary pet lifestyle brand. The system integrates a restrained color palette, modular typography, and scalable layout principles to ensure consistency across packaging, print, and digital applications. By combining emotional warmth with structural clarity, the identity transforms everyday pet care into a refined and culturally expressive experience.
Dimenzije i pakiranje: The corporate identity includes logo system, typography guidelines, color standards, layout grid and application templates. Print specifications follow CMYK and Pantone standards; digital applications are optimized in RGB. Scalable vector formats (AI, EPS, SVG) ensure clarity across sizes. Packaging mockups and brand collateral follow ISO print specifications.
Oznake: Corporate identity, Visual identity system, Pet lifestyle branding, Typography, Modular design, Minimalism, Brand system, Packaging integration
Proizvodna tehnologija: The identity system was developed through grid-based visual structuring and modular typographic hierarchy. Adobe Illustrator and InDesign were used to establish scalable layout rules and brand assets. The system was tested across print prototypes and digital mockups to ensure cross-platform consistency and adaptability for packaging, stationery and online applications.
Dizajnerski izazov: The primary challenge was balancing emotional warmth with structural discipline. The pet industry often favors playful but visually chaotic systems. Establishing a restrained yet expressive identity required rigorous typographic control while maintaining accessibility. Ensuring scalability across diverse applications was a key technical challenge.
Istraživanje: Type of Research: Market and visual audit research.
Objective: Identify gaps in contemporary pet branding.
Methodology: Competitive analysis, user behavior observation, and brand mapping.
Tools: Visual benchmarking and layout testing.
Results: Identified lack of structural clarity in existing brands.
Insight: A modular system improves consistency and brand scalability.
Inspiracija: The inspiration emerged from observing the growing humanization of pet culture and the lack of refined visual systems within the mass-market pet industry. Many brands rely on overly decorative or chaotic aesthetics. This project explores how minimalism, emotional storytelling, and structured typography can redefine pet branding. It draws from contemporary lifestyle design and research on user behavior to create a calm yet expressive identity.
Trajanje projekta: The project started in 2025 in Los Angeles and was developed through 2026. Research, concept development and system design were conducted in the United States, with application testing and prototype production across digital and print environments.
Tijek rada: The system operates through a clear hierarchy: logo mark, structured typography, color coding and modular grid. Applications adapt across packaging, print and digital interfaces while maintaining consistency. The interaction relies on intuitive layout organization, allowing information to be accessed quickly and reducing visual noise for improved user clarity.
Patenti: Copyrights belong to Xiang Yian, 2026.
Članovi tima: Xiang Yian
Zasluge za fotografije: Image #1: Designer Xiang Yian, Sunday Park Corporate Identity, 2026
Image #2: Designer Xiang Yian, Packaging Application, 2026
Image #3: Designer Xiang Yian, Brand System Guidelines, 2026