Resonare Vizualni identitet – dizajner Made Milicevic

Dizajn Resonare Vizualni identitet čiji je autor Made Milicevic iznimno je cijenjeni dobitnik prestižne nagrade 2026 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

ŽeljezoGrafika· 2026

Resonare Vizualni identitet

autor/ica Made Milicevic

Klijent: Luthier Zeljko Catic

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Resonare Vizualni identitet

Resonare je vizualni identitet za graditelja gudačkih instrumenata Željka Ćatića u Dubrovniku. Monogram sadrži ritmičnu vizualnu rimu između slova Ž i Ć, gdje se potezi stapaju s prirodnom geometrijom kobilice violine. Integriranjem hrvatskih dijakritičkih znakova u anatomiju instrumenta, dizajn postaje neodvojiv dio njegove forme. Ovaj intimni potpis živi u srcu instrumenta, otkrivajući se tek kao diskretan trag kroz elegantne f-otvore.

Priznanje

O nagradi Željezna nagrada A' Design Award

Resonare Vizualni identitet je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Resonare Vizualni identitet bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Resonare Vizualni identitet se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Resonare is a sophisticated visual identity designed for luthier Zeljko Catic in Dubrovnik. The monogram features a rhythmic visual rhyme between the characters Z and C, where the typographic strokes are thoughtfully crafted to merge with the natural geometry of the violin bridge. By integrating Croatian diacritics into the instrument's functional anatomy, the design becomes an inseparable part of its form. Conceived as an intimate and enduring signature, the handmade label lives within the heart of the instrument, revealing itself only as a discreet trace through the elegant f-holes. This work celebrates the unbreakable bond between exquisite craftsmanship, noble wood, and the timeless nature of music.
Dimenzije i pakiranje: Labels are 70 x 25 mm. The material used is bespoke handmade cotton paper with natural deckle edges. Printing methods include traditional letterpress and hot branding. The system is specifically scaled for the intimate interior space of the violin, with typography weight strategically adjusted to compensate for ink gain on handmade paper.
Oznake: Visual Identity, Monogram, Luthier, Violin, Internal Label, Typography, Handmade Paper, Dubrovnik, Hot Branding, Craftsmanship, Minimalism.
Proizvodna tehnologija: The identity is realized through a fusion of traditional and modern methods. It utilizes letterpress printing on handmade paper for internal labels and high-precision hot branding for the wooden elements. This reflects the luthier's own process of classical craftsmanship aided by modern precision.
Dizajnerski izazov: The main challenge was integrating complex Croatian diacritics into the narrow, elongated format of a traditional violin label. Balancing the visual harmony of the Z and C forms with the restrictive space inside the instrument required a precise geometric synthesis. The goal was to ensure that the monogram remains legible and elegant when viewed through the f-holes, while maintaining a symbolic connection to the structural anatomy of the violin bridge.
Istraživanje: Research focused on the visual synergy between the structural geometry of violin bridges and classical typographic initials. The objective was to find a geometric intersection where the phonetic diacritics of the Croatian alphabet could naturally integrate with the instrument's traditional anatomy. The study aimed to create a visual identity that respects the craftsmanship of the luthier while adding a layer of contemporary graphic expression.
Inspiracija: Inspired by the fusion of classical luthiery and manuscript initials. The design incorporates a violin motif where strokes mimic the instrument’s fluid lines. The research focused on the bridge, known as the konjic, as a geometric centerpiece to resolve the challenge of Croatian diacritics. The goal was to honor the luthier’s patience by creating a silent signature that resides within the instrument, visible through the shadows of the f-holes.
Trajanje projekta: The project was conducted over a period of three months in 2024. The research and design process took place in Dubrovnik, Croatia, in close collaboration with the luthier's workshop.
Tijek rada: The interaction is a gentle discovery, a glimpse into the violin’s interior where the label dwells as a quiet, permanent presence. It is a subtle dialogue between the luthier’s touch and the musician’s gaze, shared through the instrument's wooden heart.
Zasluge za fotografije: Image #1: Photographer Srdjan Babic, Resonare Hero Label, 2026.
Image #2: Photographer Srdjan Babic, Concept Correlation, 2026.
Image #3: Photographer Srdjan Babic, Final Application, 2026.
Image #4: Photographer Srdjan Babic, Craftsmanship Process, 2026.
Image #5: Photographer Srdjan Babic, Letterpress Label and Violin Body, 2026.

Design and Art Direction by Made Milicevic. Handmade paper and print by Valnea Dzamarija. Luthier by Zeljko Catic. Design Consulting by Nora Mojas.