Identity Created by Consumer (ICC) Korporativni identitetski sustav – dizajner Jone Aleksiunaite

Dizajn Identity Created by Consumer (ICC) Korporativni identitetski sustav čiji je autor Jone Aleksiunaite iznimno je cijenjeni dobitnik prestižne nagrade 2013 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

BroncaGrafika· 2013

Identity Created by Consumer (ICC) Korporativni identitetski sustav

autor/ica Jone Aleksiunaite

Klijent: Vilnius Academy of Arts

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Identity Created by Consumer (ICC) Korporativni identitetski sustav

Identitet stvoren od strane potrošača dinamičan je korporativni identitetski sustav razvijen za moderni muzej umjetnosti. Sustav kombinira stalni i dinamični dio. Osnovni vizualni elementi i tiskani set čine stalni dio. Dinamični dio izgrađen je od podataka koje stvaraju posjetitelji. Svaki posjetitelj stvara osobni simbol i prikaz pokreta. Ti se elementi potom koriste za suvenire, pokretnu grafiku i dinamični logotip prikazan na web stranici i digitalnim ekranima. Vizualni materijal izrađen je pomoću vektorske grafike i snimljenog videa.

Priznanje

O nagradi Brončana nagrada A' Design Award

Identity Created by Consumer (ICC) Korporativni identitetski sustav je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Identity Created by Consumer (ICC) Korporativni identitetski sustav bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Identity Created by Consumer (ICC) Korporativni identitetski sustav sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Dimenzije i pakiranje: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Oznake: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Proizvodna tehnologija: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Dizajnerski izazov: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Istraživanje: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Inspiracija: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Trajanje projekta: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Tijek rada: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Članovi tima: Student Jone Aleksiunaite
Lecturer Marius Bartkus