InterBrasil Logotype Redesign Redizajn Identiteta Marke – dizajner Mateus Matos Montenegro

Dizajn InterBrasil Logotype Redesign Redizajn Identiteta Marke čiji je autor Mateus Matos Montenegro iznimno je cijenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

SrebroGrafika· 2020

InterBrasil Logotype Redesign Redizajn Identiteta Marke

autor/ica Mateus Matos Montenegro

Klijent: InterBrasil

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu InterBrasil Logotype Redesign Redizajn Identiteta Marke

Inspiracija za promišljanje i redizajn branda bile su promjene u modernizaciji i integraciji u kulturu tvrtke. Dizajn srca više nije mogao biti vanjski u odnosu na brend, nadahnjujući partnerstvo kako unutar, tako sa zaposlenicima, tako i sa kupcima. Integrirana unija između koristi, predanosti i kvalitete usluge. Novi oblik je od oblika do boja integrirao srce u B i zdravlje križ u T. Dvije riječi spojene u sredini čineći logotip izgleda kao jedna riječ, jedan simbol, objedinjujući R i B u srce.

Priznanje

O nagradi Srebrna nagrada A' Design Award

InterBrasil Logotype Redesign Redizajn Identiteta Marke je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da InterBrasil Logotype Redesign Redizajn Identiteta Marke bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. InterBrasil Logotype Redesign Redizajn Identiteta Marke je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Dimenzije i pakiranje: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Oznake: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Proizvodna tehnologija: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Dizajnerski izazov: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Istraživanje: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Inspiracija: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Trajanje projekta: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Tijek rada: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Članovi tima: Mateus Matos Montenegro