Feel The Vineyard Dizajn Izložbe – dizajner Kelvin Chan

Dizajn Feel The Vineyard Dizajn Izložbe čiji je autor Kelvin Chan iznimno je cijenjeni dobitnik prestižne nagrade 2020 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Događaj i Manifestacija.

BroncaDogađaj· 2020

Feel The Vineyard Dizajn Izložbe

autor/ica Kelvin Chan

Klijent: Hong Kong Trade Development Council - Exhibition Services

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Događaj

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Dizajn

O dizajnu Feel The Vineyard Dizajn Izložbe

Feel the Vineyard je dizajn izložbe kreiran za sajam vina i žestokih pića u Hong Kongu. Prostorni raspored obuhvaća osamsto trideset i tri kvadratna metra i sadrži štandove za 255 vinskih brendova. Tema je vinarija. Drvo, trava i metal su glavni materijali. Drveni uzorci podsjećaju na tradicionalne bačve, dok trava priziva vinograd. Metalni ormarići od žice odabrani su za izložbene jedinice kako bi se uštedio prostor i omogućio fleksibilan raspored. Zid mirisa predstavlja različite arome australskih vina, a vinski bar nudi opuštajući prostor za degustaciju.

Priznanje

O nagradi Brončana nagrada A' Design Award

Feel The Vineyard Dizajn Izložbe je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Feel The Vineyard Dizajn Izložbe bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Feel The Vineyard Dizajn Izložbe sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Vinexpo Hong Kong is the most influential wine and spirits trade fair in the Asia Pacific which held every two years.It held on 29 to 31 May 2018 in Hong Kong. The successful event featured an extensive promotion of Australia wine and offered a platform for deeper trade education in the Asia market. This project is to design an exhibition and the booth for 255 wine brands and the theme is a winery. Interactive wall and wine bar are the features of the exhibition.
Dimenzije i pakiranje: Project Area is eight hundred thirty-three square meters. To express the mood of our main theme, most of the structure was made of wood and metal. The main signage and brand name of exhibitor were made by light-box. The electronic equipment such as the power supply and the wire were hired, along with furniture and props were also applied for this area.
Oznake: Exhibition, winery, natural, Australia, Wine, modern, creative
Proizvodna tehnologija: About the display cabinet of each exhibitor booth, we portrayed in a modern and high-end image. Because of the limited space, designer selected a wired metal design instead of a wooden cabinet. The wired metal cabinet not only increases the visual spacing of each booth, but also the flexibility of the display method for the exhibitors
Dizajnerski izazov: The most challenging part of the design was linking all the islands together. Because of spacing and different design elements, the 4 islands seem separated. Therefore, designer created the gateway for each island and visitors can switch to the different island easily. Designer created the wooden structure surrounded by 4 islands which fuse the island together. Also, the section signage and graphic banner were put on the top of the gateway which guided the visitors and exhibitor.
Istraživanje: Our theme was a winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Inspiracija: Main materials used wood and grass to fit in the theme, winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Trajanje projekta: The project duration was 4 months from initial briefing to onsite completion, it was launched on the 29th of May 2018 and ran for 3 days, only 2 days were allowed for the move in and onsite set up. It was located at the Hong Kong Conference and Exhibition Centre.
Tijek rada: To compare with the traditional exhibition, interactive wall and wine bar are the highlight of the fair. The aroma wall gave the idea of wine is not only to taste, but also to smell. Visitors could experience different featured smells of wine which are produced from Australia. It raised the interest of visitors and impression of Australia wine. Apart from aroma wall, wine bar provided a casual and relaxing area for all visitor after five PM. They could taste the wine and shared their experience to others.
Zasluge za fotografije: Hong Kong Trade Development Council