Hybrid Beauty Kolekcija Ženske Odjeće – dizajner Moon Chang

Dizajn Hybrid Beauty Kolekcija Ženske Odjeće čiji je autor Moon Chang iznimno je cijenjeni dobitnik prestižne nagrade 2020 Zlatna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Mode, Odjeće i Odjevnih Predmeta.

ZlatoModa· 2020

Hybrid Beauty Kolekcija Ženske Odjeće

autor/ica Moon Chang

Klijent: Moon Chang Design Studio

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Moda

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Dizajn

O dizajnu Hybrid Beauty Kolekcija Ženske Odjeće

Dizajn Hybrid Beauty kolekcije je korištenje simpatičnosti kao mehanizma preživljavanja. Osnovane simpatične značajke su vrpce, ruge i cvijeće, a preradjene su ih tradicionalnim tehnikama mlinarstva i modure. Ovo ponovno stvara stare modele mode u modernom hibridu, koji je romantičan, mračan, ali i vječan. Cijeli proces dizajna Hybrid Beauty promiče održivost u stvaranju bezvremenskih dizajna.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Hybrid Beauty Kolekcija Ženske Odjeće je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Hybrid Beauty Kolekcija Ženske Odjeće bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Hybrid Beauty Kolekcija Ženske Odjeće stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The hybrid flowers is the main motif of the collection. It reinterprets the historical cute features,ribbons, ruffles,and flowers, so the traditional millinery and couture techniques are embedded. Handmade flowers are molded by velvet with heated metal. The hybrid flowers translate into two dimensional print on silk and sequins, with stuffing, embroidery, and beading to create modern camouflage. The collection emphasized old couture techniques to hybrid version, in beautiful but also ugly way.
Dimenzije i pakiranje: The whole collection is 8 looks womenswear, size 4.
Oznake: modern couture, wearable couture, bow shirt, handmade flowers, oversize bow dress,
Proizvodna tehnologija: The traditional couture handmade flowers made out of 100 years brass metal mold. The couture tailoring techniques. The flower bouquet packaging process translates into draping and silhouette. The digital heat transferred prints on various fabrics like silk, organza, satin and sequin. The hand embroidery with beading, and also couture origami folds' transition to the big bow.
Dizajnerski izazov: The main challenge of this journey was to solve ptsd as a perspective of a fashion designer, how to visualize the conceptions into the real garment. The second challenge was reinterpretation of history. Collecting the historical and vintage tools to create handmade flowers takes almost 2 years. This journey was the challenge to make the past alive again.
Istraživanje: While researching the brain, there are connections between ptsd and also aesthetic judgement as a visual language metaphorically.The approach to this study is what if the universal object that everyone regards as beautiful becomes ugly and how this will look like, by showing that the beautiful and ugly are not opposite, they are same as a skin on a skin. By choosing pink flower as the object to experiment, which is a standard of the beauty, and also contains cliche and stereotype. Through this process, the evolutionary storyline of Hybrid Beauty was made.
Inspiracija: Hybrid Beauty is the convergence of dualism, cuteness and death being used as a protective mechanism. It has a story based on the evolutionary order from the designer's researches. Starting from the designer's personal story, when the time Moon had ptsd, the death moment. To deal with this, Moon chose to go back to childhood, also on the other word being cute. By combining the cute features from clothes which have been survived until now with victorian silhouette, it create hybrid couture collection, which is not just beautiful, but also ugly.
Trajanje projekta: Hybrid Beauty is mfa thesis from FIT graduate fashion design program. This started from August 2017, and ends up May 2019. It was exhibited in FIT museum in New York, and fashion show during New York fashion week S/S 2020.
Tijek rada: The looks of collection seem very light and beautiful, but when you wear it, you will be wrapped around with 4-5 yards of light fabrics like faille or silk organza. This is the way of creating the experience of ptsd by flower bouquet packaging techniques.
Patenti: Copyright to Moon Chang
Članovi tima: Designer: Moon Chang
Creative Director: Moon Chang
Zasluge za fotografije: Image #1-5: Moon Chang, The Noise
Video: Moon Chang, The Noise