MAU Vegas 2019 Događaj – dizajner Shreya Gulati

Dizajn MAU Vegas 2019 Događaj čiji je autor Shreya Gulati iznimno je cijenjeni dobitnik prestižne nagrade 2020 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Oglašavanje, Marketing i Komunikacija.

ŽeljezoOglašavanje· 2020

MAU Vegas 2019 Događaj

autor/ica Shreya Gulati

Klijent: Houndstooth

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Oglašavanje

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Boje

Dizajn

O dizajnu MAU Vegas 2019 Događaj

Mobile Apps Unlocked ili MAU Vegas vodeći je svjetski događaj za mobilne aplikacije. On privlači najveće marke iz Silicijske doline, uključujući Spotify, Tinder, Lyft, Bumble i MailChimp. Houndstooth je dobio zadatak da konceptualizira, dizajnira i izvede čitav vizualni izgled i digitalnu prisutnost čitavog događaja za 2019. Budući da događaj pokušava pomaknuti granice u tehnološkom prostoru, osmislili su sustav koji bi to mogao predstavljati kroz vizualne prikaze i imbibiranje publike u iskustvo holistički.

Priznanje

O nagradi Željezna nagrada A' Design Award

MAU Vegas 2019 Događaj je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da MAU Vegas 2019 Događaj bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. MAU Vegas 2019 Događaj se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Oznake: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Proizvodna tehnologija: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Dizajnerski izazov: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Istraživanje: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inspiracija: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Trajanje projekta: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Tijek rada: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Članovi tima: Shyamlee Jagtap