Miltos Primarna funkcija: Vizualni identitet, ambalaža – dizajner Yuta Takahashi

Dizajn Miltos Primarna funkcija: Vizualni identitet, ambalaža čiji je autor Yuta Takahashi iznimno je cijenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

SrebroGrafika· 2020

Miltos Primarna funkcija: Vizualni identitet, ambalaža

autor/ica Yuta Takahashi

Klijent: Miltos

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Miltos Primarna funkcija: Vizualni identitet, ambalaža

Miltos je vizualni identitet i dizajn ambalaže za brend čokolade. Koncept proširuje ideju "od zrna do pločice" u pristup "od stabla do pločice" koji ističe aromu kakaa. Ambalaža je izrađena od tamnoplavog finog papira s obradom šljokicama, lakom koji dočarava svileni uzorak i utiskivanjem zlatne folije. Kutija se otvara poput korica knjige i sadrži karticu s prikazom okusa koja detaljno objašnjava svaki okus, poput onoga što se radi s vinom. Kutija za asortiman temelji se na slici police za knjige. Dizajn podupire smireno iskustvo brenda za odrasle.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Miltos Primarna funkcija: Vizualni identitet, ambalaža je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Miltos Primarna funkcija: Vizualni identitet, ambalaža bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Miltos Primarna funkcija: Vizualni identitet, ambalaža je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Miltos proposes a Tree to Bar chocolate which goes one step further from Bean to Bar. They are inspired by the brand philosophy that maximizes the aroma of cacao and forms the identity of a "perfume-like chocolate." The package expresses the aroma of cacao by the texture of silk fabric. Like a sculpture, chocolate has a step where they can enjoy a gorgeous aroma and rich melty texture. The book shaped case make you feel the brand story. The online store provides they with the Miltos world view.
Dimenzije i pakiranje: Chocolate: Width 2.75 x Depth 0.275 x Height 2.75inch
Chocolate package: Width 4 x Depth 0.5 x Height 4inch
Assort box: Width 4.2 x Depth 2.3 x Height 4.2inch
Shopping bag (M): Width 7 x Depth 3 x Height 9.5inch
Shopping bag (S): Width 6 x Depth 1.5 x Height 8.5inch
Oznake: Branding, Packaging, Identity, Logo, Chocolate, Food, Sweets, Japan
Proizvodna tehnologija: The package uses dark blue fine paper selected to express the flavor of dark chocolate. Glitter processing that shines in various colors on the surface of the paper. Furthermore, varnish processing which expressed silk pattern. Gold foil stamping. After die cutting, bonding processing.
Dizajnerski izazov: Although it is chocolate, it needed a brand which allows people to think about the brand philosophy and its background. They needed to construct a brand experience that was differentiated from others for chocolates which are sold some thousands every year. They enabled them by broadening the chocolate concept and integrating the inspirations acquired from various industries into one offering.
Istraživanje: They investigated chocolates saturating the market and researched the user experience. Also, a variety of market research was done and they studied the connection between the industry (fashion, fragrance, arts, architecture and sculpture) which seems to have no relationships with chocolate at first glance. As a result, rather than just designing packages, they thought that they can provide a new user experience which is differentiated from others by structuring a brand to create better culture.
Inspiracija: There was a need for a brand experience which not only encourages users to consume, but also one where people can learn about food, think about sustainability and think about the maker of the ingredients. Therefore, they did away with the image of "sweet chocolate" that children eat and focused on the brand experience that adults can deepen their thoughts about food while enjoying quiet moments.
Trajanje projekta: This project started development in Ehime, Japan in August 2018 and was completed in January 2020. The product announcement was made in January 2020.
Tijek rada: The package opens like the cover of a book. As you open the case, the flavor chart card is attached. The chocolate tastes are explained in detail as is done with wine and whiskey. The assortment box was designed based on the image of a bookcase. By making the package shaped like a book, the design projects the brand story. They have built a unified world view from package to the online store.
Patenti: Copyrights belong to Yuta Takahashi, 2020
Članovi tima: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Programmer: Takashi Sasahara
Zasluge za fotografije: Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020