AgoraFloreasca UrbanTheory Urban Recreation Mall – dizajner Helen Brasinika

Dizajn AgoraFloreasca UrbanTheory Urban Recreation Mall čiji je autor Helen Brasinika iznimno je cijenjeni dobitnik prestižne nagrade 2020 Zlatna nagrada A' Design Award u natjecateljskoj kategoriji Ugostiteljstvo, Rekreacija, Putovanja i Turizam.

ZlatoUgostiteljstvo· 2020

AgoraFloreasca UrbanTheory Urban Recreation Mall

autor/ica Helen Brasinika

Klijent: BllendDesign & Research Office

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Ugostiteljstvo

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Dizajn

O dizajnu AgoraFloreasca UrbanTheory Urban Recreation Mall

Projekt se odnosi na dizajn interijera, krajobraza i rasvjete komunalnih područja novog malog trgovačkog centra za destinaciju i rekreaciju. Isporuka je bila stvoriti prostornim dizajnom opuštenu atmosferu, u samom srcu Bukurešta. Gostoljubivo, vrhunsko i iskustveno mjesto okupljanja, kako bi moglo postati odredište utemeljeno u zajednici i pružatelj iskustva. Prijedlog se usredotočio na dizajn utemeljen na istraživanju, metodologiju projektiranja gradova budućnosti i prakse upravljanja oborinskim vodama s ciljem uspostave održivog urbanog mjesta koje će svi prihvatiti.

Priznanje

O nagradi Zlatna nagrada A' Design Award

AgoraFloreasca UrbanTheory Urban Recreation Mall je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da AgoraFloreasca UrbanTheory Urban Recreation Mall bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. AgoraFloreasca UrbanTheory Urban Recreation Mall stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The project refers to the landscape, interior and lighting design of all the public spaces of a brand new destination and experience small scale mall. The deliverable was to support by spatial design the brand positioning we were provided. Creating a vibrant, urban gathering venue, that will be preferred by upper scale, quality lovers for its unique assortment of services and its welcoming environment.
Dimenzije i pakiranje: The mall is developed in four levels of activity, basement is allocated for active and body rejuvenation, ground is FnB, first deli and amusement shopping, while second floor is allocated to pampering and mind rejuvenation.
Oznake: Mall, Sensorial, Vibrant, Social, Urban, Gathering, Leisure, Recreation, Sustainable, Community, Upperscale, Quality, Welcoming, Rejuvenating, Minimalism, Global, Destination
Proizvodna tehnologija: Advanced technology for the realization of the project was utilized in terms of materials, manufacturing process, cad and design methodology. Corian Dupont, Etalbond, polycarbonate, aluminum and magnum ceramic tiles by Florim were some of the materials specified, their selection based mainly on production methodology, international certifications and sustainability issues. Very strict national regulations in terms for fire security had to be satisfied while architectural and lighting design was LED in order to ensure low maintenance cost and energy savings according to IESNA lighting Standards.
Dizajnerski izazov: Developed in the heart of the urban fabric, Floreasca avenue, as small scale, central and intimate real estate raised key issues of elevated customer expectations and certain considerations towards sustainable growth. The overall design had to unify indoor and outdoor in a community driven location, that would attract brand believers, feeling bonded enough to spend their leisure time for body and mind rejuvenating activities.
Istraživanje: Research findings determined the market, business and branding context delivered along with the niche brief. The brief was alanyzed according to international research regarding recreation, vacation scapes, spatial design elements and sustainability methodologies. Green Stormwater Infrastructure practices, data driven lifestyle, and Future Cities Design Elements, were organically incorporated both for the outdoor architectural and lighting design, as well as the public areas of the interior. The aim was to create content and context for an urban experience destination, an establishment for multi cultural backgrounds seeking quality standards.
Inspiracija: The notion of centrality and direct connection to the community, along with the map location forming a heart, become the inspiration for the logo designed by Brandient, an award winning practice. The logo then is transformed into spatial design, forming the connecting element from the ground to the top level of the atrium.
Trajanje projekta: Concept Design June 2018, delivery of the project December 2018.
Tijek rada: The city becomes the heart, the tenants located around the heart form the community that offer the experience, while all the above are organically connected through spatial indoor and outdoor design elements into a unifying destination landmark. At night the city is transformed into black spots and trafficways into lines of light, a concept that is evident in the contrasting nature of black and white, and the lighting design of linear led ribbons and illuminating buttons by Flos.
Članovi tima: BllendDesign & Research Office, Greece
HBC Development Team, Romania
Brandient, Romania
Evergreen, Green and Planting Solutions
Zasluge za fotografije: Arthur Zinz Photography