Nanxiang Incity Sistèm Siyalizasyon Vizyèl pa Zesion Design

Dizayn Nanxiang Incity Sistèm Siyalizasyon Vizyèl pa Zesion Design se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Ajan nan Kategori Konpetisyon Grafik.

AjanGrafik· 2021

Nanxiang Incity Sistèm Siyalizasyon Vizyèl

pa Zesion Design

Kliyan: Zesion Design

Gayan A' Design Award Ajan nan Kategori Grafik

17,915

Gayan Pri Verifye

Verifye Estati Pri pou #119978

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Nanxiang Incity Sistèm Siyalizasyon Vizyèl

Nanxiang Incity se yon sistèm siyalizasyon vizyèl ki te kreye pou yon sant komèsyal nan Shanghai. Konsepsyon an baze sou kilti lokal Nanxiang, yon zòn ki popilè pou grigri li yo ak tanp li yo, epi li transfòme fòm grigri yo k ap vole an pè an imaj siyalizasyon abstrè. Gid etaj yo ak lis machann yo mete nan antre ak sòti eskalate elektrik yo ak nan pwen kote flit vizitè yo kwaze. Enprime blokaj lank blan aplike sou fèy limyè yo, konsa tèks ak kontou yo rete klè. Pyès ki pandye yo itilize pwen pivo miwa ki melanje ak enteryè sant komèsyal la.

Rekonesans lan

Konsènan A' Design Award Ajan

Nanxiang Incity Sistèm Siyalizasyon Vizyèl se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Nanxiang Incity Sistèm Siyalizasyon Vizyèl pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Nanxiang Incity Sistèm Siyalizasyon Vizyèl se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Designers drew inspiration from the cranes flying in pairs and then tried to combine the crane shape with the signage, transforming the daily form of cranes into the signage image via abstract art techniques. In doing so, every consumer coming to Nanxiang Yinxiang City can have a deep impression of cranes in different scenes.
Dimansyon & Anbalaj: Light box:1145(length)*2160(height)mm
Lifting parts：1500（length）*640(height)mm
Outdoor display：3000（length）*1700(height)mm
Etikèt: Visual Signage,Way finding,VI,Logo,Graphics
Teknoloji Pwodiksyon: The conventional light box is transparent and fails to block the light effectively, so it will weaken the effect of text and external outline on the box surface. Designers adopted white ink blocking printing on the light sheet to overshadow the lighting of the textless part and make the text and external outline clearer. The hanging pieces used mirror pivot points to reflect, weakening the visual effect of the pivot points in the environment and blending with the mall environment.
Defi Dizayn: We applied stories of cranes into the design - the crane signs varied in the mall area and the parking with respective meanings of dancing and returning, giving consumers a home feeling. The initial light box was hard to operate because the shape of the internal light piece was different from the standard one. In a bid to better show the image, we have processed the bending frame to add internal space and facilitate maintenance after over half a year of proofing and comparison.
Rechèch: The project targets at residents in and around Shanghai with the aim to provide a place for them to unwind. Designers combines the cultural characteristics of Nanxiang, which is renown for its cranes and temples, and extracts the elements of cranes to create a micro-vacation resort via planning of scenes, so that every customer of the mall can make his or her fragmented time interesting and quality.
Enspirasyon: Nanxiang Yinxiang City adopts a visual guidance system. The design of the artistic signs are the figurative image of cranes in pairs, providing a story line for customers to shop in the mall. Inspired by the cranes' main activities, designers integrated the crane culture into the shopping mall and managed to guide customers to experience the ubiquitous crane culture.
Dire Pwojè: The entire building process takes 3 years - its design started in Shanghai in 2018, and the construction project kicked off in 2019, and ended in Shanghai in 2020.
Fliks Operasyon: During the design process, we thoughtfully integrated the space function with local cultural creativity, so as to offer guidance to customers' activities and provide them with the full set of services they need. You will see the careful planning of designers in all floor guide signs and introductions of merchants at the entrance and exit of the escalator and the intersections of customer flow. People can grasp the information at a glance, and the image of cranes enjoys great popularity.
Manm Ekip: Jie Zhou