Pepsi NFL Limited Edition Anbalaj Kanèt Bwason pa Dennis Furniss

Dizayn Pepsi NFL Limited Edition Anbalaj Kanèt Bwason pa Dennis Furniss se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Platin nan Kategori Konpetisyon Dezayn Anbalaj.

PlatinAnbalaj· 2021

Pepsi NFL Limited Edition Anbalaj Kanèt Bwason

pa Dennis Furniss

Kliyan: Pepsi

Gayan A' Design Award Platin nan Kategori Anbalaj

819,500

Gayan Pri Verifye

Verifye Estati Pri pou #123073

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Pepsi NFL Limited Edition Anbalaj Kanèt Bwason

Pepsi NFL Edisyon Limite se yon seri kanèt bwason ki te kreye pou mache Meksik la. Kat kanèt onore kat ekip foutbòl ameriken: Dallas Cowboys, Pittsburgh Steelers, Las Vegas Raiders ak New England Patriots. Chak kanèt itilize palèt koulè ekip li a. Yon stil ilistrasyon dinamik montre jwè yo ak pwopòsyon egzajere pou eksprime nati fizik espò a. Kanèt yo fèt an aliminyòm epi yo enprime avèk enpresyon offset wo definisyon. Seri a te lye ak yon kanpay dijital epi li te vann nan magazen ak sou entènèt.

Rekonesans lan

Konsènan A' Design Award Platin

Pepsi NFL Limited Edition Anbalaj Kanèt Bwason se yon ganyan A' Design Award Platin, yon rekonesans ki gen anpil prestij yo bay design ki vrèman eksepsyonèl, elegan e mayifik. Ganyan Platin yo se mèvèy kreyasyon, prèv limit kreyativite entelektyèl, e yo montre pwofesyonalis san parèy ak jeni designer yo. Yo atann design sa yo pou se travay ki pi renome yo ki defini estetik yon epòk, ki kontribye nan byennèt sosyete a e ki pouse limit atizay, syans, design ak teknoloji. Pepsi NFL Limited Edition Anbalaj Kanèt Bwason montre yon nivo ekselans ki depase limit e san dout li fè mond lan vin pi bon gras ak karakteristik avantaje ak valab li yo. Pepsi NFL Limited Edition Anbalaj Kanèt Bwason se yon travay ki ganyen A' Design Award Platin ki reveye dezi, ki enspire, ki eksite, ki fè moun kontan e ki bay gwo kè kontan.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
Dimansyon & Anbalaj: 110 mm x 50 mm x 110 mm / 18.5 lbs
Etikèt: Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
Teknoloji Pwodiksyon: High definition Offset printing on aluminum cans
Defi Dizayn: Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
Rechèch: Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
Enspirasyon: Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
Dire Pwojè: 3 Months (Nov 20- Feb 21) Mexico
Fliks Operasyon: Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
Patant: Pepsico Design Center Latam
Manm Ekip: PepsiCo Design Latin America
Kredi Imaj: Pepsico Design Center Latam