Dodoshine Idantite Mak pa Xu Chen and Rong Zhang

Dizayn Dodoshine Idantite Mak pa Xu Chen and Rong Zhang se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Bwonz nan Kategori Konpetisyon Grafik.

BwonzGrafik· 2021

Dodoshine Idantite Mak

pa Xu Chen and Rong Zhang

Kliyan: Dodoshine

Gayan A' Design Award Bwonz nan Kategori Grafik

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Gayan Pri Verifye

Verifye Estati Pri pou #123740

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Dodoshine Idantite Mak

Dodoshine se yon idantite mak ki te kreye pou yon mak aparèy elektwomenaje ki itilize teknoloji esterilizasyon iltravyolè. Non an fè referans a abitid Chinwa yo genyen pou mete objè yo nan solèy pou touye bakteri, yon pratik ki lye ni ak yon lavi ki an sante ni ak teknoloji iltravyolè a. Logo a baze sou yon polis san serif ki gra, avèk detay serif ki ajoute, kalite ki souvan itilize pa mak mòd yo. Konbinezon sa a bay mak la yon imaj ansolèye ak yon ti jan alamòd. Logo a ka enprime sou pwodwi yo ak sou materyèl maketing nan yon gwosè minimòm de 34 pa 10 milimèt.

Rekonesans lan

Konsènan A' Design Award Bwonz

Dodoshine Idantite Mak se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Dodoshine Idantite Mak pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Dodoshine Idantite Mak satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
Dimansyon & Anbalaj: It can be print on the minimal size at 34mm x 10mm.
Etikèt: logo, shine, logotype, typeface, font
Teknoloji Pwodiksyon: It can be print on the product or marketing material.
Defi Dizayn: The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
Rechèch: The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
Enspirasyon: Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
Dire Pwojè: The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
Fliks Operasyon: People can see and read it. And then they can understand the meaning of the logo.
Manm Ekip: Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu