Terra Coffee Roasters Mak pa Akihito Shimizu

Dizayn Terra Coffee Roasters Mak pa Akihito Shimizu se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2022 A' Design Award Platin nan Kategori Konpetisyon Grafik.

PlatinGrafik· 2022

Terra Coffee Roasters Mak

pa Akihito Shimizu

Kliyan: Terra Coffee Roasters

Gayan A' Design Award Platin nan Kategori Grafik

573,280

Gayan Pri Verifye

Verifye Estati Pri pou #134335

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Terra Coffee Roasters Mak

Logo koube a, ki gen tèm aròm k ap sòti nan anviwònman pwodiksyon kote yo kilitive grenn kafe yo, eksprime vizyèlman yon eksperyans kafe natirèl ak gwo kalite. Chak etikèt mak prezante yon kolaj foto lokal ki konekte figi pwodiktè yo ak orijin yo, anviwònman yo, ak konsomatè yo, ansanm ak grafik ki evoke pwofil gou a. Sa transmèt cham inik divès kalite kafe yo pwodui nan chak rejyon.

Rekonesans lan

Konsènan A' Design Award Platin

Terra Coffee Roasters Mak se yon ganyan A' Design Award Platin, yon rekonesans ki gen anpil prestij yo bay design ki vrèman eksepsyonèl, elegan e mayifik. Ganyan Platin yo se mèvèy kreyasyon, prèv limit kreyativite entelektyèl, e yo montre pwofesyonalis san parèy ak jeni designer yo. Yo atann design sa yo pou se travay ki pi renome yo ki defini estetik yon epòk, ki kontribye nan byennèt sosyete a e ki pouse limit atizay, syans, design ak teknoloji. Terra Coffee Roasters Mak montre yon nivo ekselans ki depase limit e san dout li fè mond lan vin pi bon gras ak karakteristik avantaje ak valab li yo. Terra Coffee Roasters Mak se yon travay ki ganyen A' Design Award Platin ki reveye dezi, ki enspire, ki eksite, ki fè moun kontan e ki bay gwo kè kontan.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: As a design expression, the curved logo design that makes you feel the nature with the image of "aroma drifting from the environment" makes you experience natural and high-quality coffee. The label design collages local photographs to visually connect manufacturers and consumers, directly convey the producer's face and environment, and convey the appeal of the unique coffee produced in the production area. All packages are recyclable or reusable to protect the special soil and environment of the production area. It is a material that does not affect the environment even if it is discarded.
Dimansyon & Anbalaj: Bean glass bottle: 65mmx65mmx182mm
Bean glass bottle label: 69mmx117mm
Cold brew can: 64mmx64mmx112mm
Cold brew can label: 80mmx86mm
Box (Large): 255mmx213mmx73mm
Box (small): 77mmx194mmx73mm
Recipe card: 55mmx182mm
Business card: 55mmx91mm
Shopping bag: 320mmx172mmx260mm
Paper cup: 60mmx60mmx105mm
Etikèt: Branding, Coffee, Graphicdesign, Package, Logo, Identity
Teknoloji Pwodiksyon: To change the low awareness of the environment in Japan
We considered a design that consumers can easily work on and create a desire for environmental friendliness.
The main container is a reusable glass bottle.
The label shows the state of the production area and the face of the producer.
You can travel the world of coffee beans.
Although it is an abstract expression, I was particular about selling "taste including process", "imagination", and "experience" and "feeling".
Defi Dizayn: The brand of beans changes frequently due to the number of production.
All labels are not mass-produced, and you need to use as many tools as you need according to the amount of beans produced, and that behavior leads to environmental friendliness.
Rechèch: In Japan, environmentally friendly plastic materials and manufacturing methods are still the mainstream of product packaging. Being a small roaster, not relying on mass production, packaging is not particularly important for using advanced materials, adopting simple glass bottles that were mainstream in the past, consumers using subscription services It is designed to be refilled while. Consumers can enjoy the brand change simply by changing the label.
Enspirasyon: Environment-oriented design development has finally become widespread in Japan, but it is still not enough.
Communication designs such as logos, packages and tools incorporate high quality and ethical awareness in every respect.

The mission is to "provide an experience as if you were in the production area".
It wanted to embody a sincere attitude of pursuing design creatively and sustainably.

The idea of design is to convey reality without abstraction. I felt that the expression was a simple and direct way to convey it to consumers.
Dire Pwojè: The brand started in October 2021 in Osaka, Japan. Currently there are two stores in Osaka.
Fliks Operasyon: Consumers choose their favorite coffee brand and country and learn about the history and background of their coffee beans and production areas. Then, share the process of arriving in Japan with the barista and take it home.
After purchase, use the subscription service to replenish the beans, change the label and travel the world of coffee. You don't have to go to the store, so you can reduce unnecessary movement. In a broad sense, it also leads to carbon dioxide reduction.
Manm Ekip: Kiyoshi Uehara
Akihito Shimizu
Kredi Imaj: Photography : Yuma Gamae(Package,PR Tools)