Dizayn Environment Day Fonksyon Prensipal Etalaj Vitrin pa Gravity Design and Arcelik se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2022 A' Design Award Fè nan Kategori Konpetisyon Pwodui Dirab.
FèPwodui Dirab· 2022
Environment Day Fonksyon Prensipal Etalaj Vitrin
Kliyan: Arçelik
Gayan A' Design Award Fè nan Kategori Pwodui Dirab
Gayan Pri Verifye
Verifye Estati Pri pou #135652Konsepsyon an
Konsènan Environment Day Fonksyon Prensipal Etalaj Vitrin
Tèks Liv: Environment Day se yon etalaj vitrin detay ki te kreye pou yon magazen nan Istanbul. Etalaj la gen yon miray tè sèk ki fèt alamen ki atire atansyon moun k ap pase bò kote a. Lide a te soti nan sechrès ak pèt resous natirèl sou Latè. Yo te fè yon plan tè vèt pou l pantre nan tè sèk la, pou montre ke renouvèlman toujou posib. Tè sèk la te fòme ak ajil ki aplike sou plak MDF epi seche nan solèy pandan yon semèn pou kreye yon sifas fann. Zòn vèt yo fèt ak mous, e lèt yo koupe nan bwa. Anviwon 98 pousan nan etalaj la fèt ak materyèl dirab e òganik.
Rekonesans lan
Konsènan A' Design Award Fè
Environment Day Fonksyon Prensipal Etalaj Vitrin se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Environment Day Fonksyon Prensipal Etalaj Vitrin pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Environment Day Fonksyon Prensipal Etalaj Vitrin pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.
Dèyè Konsepsyon an
Dosye Laprès
Kredi, manm ekip ak detay teknik konseptè a bay.
- Pwopriyete Inik
- The window display is designed to create awareness and attract everyone passing through the store via striking hand-made drought wall. The design idea arose from the drought and the loss of Earth’s natural resources. In order to stress the importance of the action, a “greenfield” was designed that penetrates the “dryland”. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable & organic materials.
- Dimansyon & Anbalaj
- Window display's general dimensions: 4650 mm x 30 mm x 3140 mm
The surface of the showcase was created by coating MDF plates with clay.
The green plants on the showcase were created from moss.
The texts and the slogan were created by cutting wooden letters.
The red big company logo in the middle of the showcase is lacquered. - Etikèt
- Sustainability, Window Display, Showcase, Green, Clay, Drought
- Teknoloji Pwodiksyon
- The dryland was made from clay and it “sundried” for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable and organic materials.
- Defi Dizayn
- The most challenging part was the soil background. The dry land was made from clay and it "sundried" for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik's attitude about Eart, 98% of the display design was created from sustainable & organic materials.
- Enspirasyon
- The hope of a small green plant emerging from dry soil is a great source of inspiration. A sustainable life is still possible if the importance given to the environment increases. It was thought that a design that give a clear message was necessary to say still have luck and invite this action.
- Dire Pwojè
- The project design started in April 2021 in Istanbul and finished in June 2021 in Istanbul, and was exhibited in Arcelik Store Kadikoy Istanbul in June 2021. The project was designed for environment day, which is June 5th and it is still on display for awareness.
- Fliks Operasyon
- Together with Arcelik, we aim to heal this world together with responsible production and consumption perspective. We'd like to inspire consumers to consume responsibly and join our activities to save Earth's recourses. If it will not happen in this way, we can't greener the land as we did in our retail showcase. This is the message that we aimed foır consumers.
- Manm Ekip
- Arcelik-Visual Merchandiser Specialist: Miray Hazan
Arcelik: Emir Aktar
Gravity Design-Team Leader: Talat Semih Onal
Gravity Design-Sr. Designer: Mert Karaman
Gravity Design-Sr. Architect: Sabrican Sahin
Gravity Design-Project and Business Development Manager: Ekin Ekinci
Gravity Design-Jr. Designer: Zeynep Cemre Ordu
Gravity Design-Jr. Designer: Evrim Koruyan
Gravity Design-Jr. Designer: Selin Elaldi
Gravity Design-Procurement Specialist: Alper Aksoylu
Gravity Design: Bora Hatunoglu - Kredi Imaj
- Image #1: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #2: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #3: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #4: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #5: Photographer Sabrican Sahin, Environment Day, 2021.
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