Transam Carriers Idantite Mak pa Maksim Zinchuk

Dizayn Transam Carriers Idantite Mak pa Maksim Zinchuk se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2022 A' Design Award Bwonz nan Kategori Konpetisyon Grafik.

BwonzGrafik· 2022

Transam Carriers Idantite Mak

pa Maksim Zinchuk

Kliyan: NUMZ Graphics

Gayan A' Design Award Bwonz nan Kategori Grafik

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Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Transam Carriers Idantite Mak

Transam Carriers se yon idantite mak ki kreye pou yon founisè transpò ak lojistik ki baze nan Toronto, Kanada. Idantite a bati otou de Zubr la, oswa Bizon Ewopeyen an, yon bèt ki soti nan Ewòp de Lès ki senbolize inikite ak pouvwa. Tèt bèt la enstale nan yon triyang, epi yon polis karaktè pèsonalize ki panche bay logo a yon aparans dinamik. Jòn ak nwa se de koulè prensipal yo. Style sa a aplike sou kamyon konpayi an, sit entènèt la, rezo sosyal yo, paptri biwo, piblisite ak pwodwi pwomosyonèl. Triyang jòn yo nan grafik yo fè mak la fasil pou rekonèt nan endistri a.

Rekonesans lan

Konsènan A' Design Award Bwonz

Transam Carriers Idantite Mak se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Transam Carriers Idantite Mak pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Transam Carriers Idantite Mak satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
Dimansyon & Anbalaj: In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
Etikèt: logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
Teknoloji Pwodiksyon: The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
Defi Dizayn: Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
Rechèch: To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
Enspirasyon: The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
Dire Pwojè: The project started in September 2017. Designed and currently supported by NUMZ Graphics.
Fliks Operasyon: We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
Manm Ekip: Designer: Maksim Zinchuk
Kredi Imaj: Maxim Zinchuk, NUMZ Graphics