Funaging Enskripsyon Nan Klas Zanmi Granmoun Aje pa Ting-Han Chen

Dizayn Funaging Enskripsyon Nan Klas Zanmi Granmoun Aje pa Ting-Han Chen se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Fè nan Kategori Konpetisyon Sèvis.

FèSèvis· 2023

Funaging Enskripsyon Nan Klas Zanmi Granmoun Aje

pa Ting-Han Chen

Kliyan: Play Design Lab

Gayan A' Design Award Fè nan Kategori Sèvis

85,769

Gayan Pri Verifye

Verifye Estati Pri pou #145605

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Funaging Enskripsyon Nan Klas Zanmi Granmoun Aje

FunAging se yon sèvis edikatif ki bay kou sou aplikasyon pou smartphone pou sipòte ak otorize granmoun aje yo. Enfòmasyon sou klas la pataje ak granmoun aje atravè Line, yon aplikasyon sosyal popilè pami moun ki pi gran nan Taiwan. Sepandan, anpil granmoun aje fè fas a defi lè yo ap eseye enskri pou klas sou Liy akòz koòdone li yo pa fasil pou yo itilize. Pou rezoud pwoblèm sa a, pwojè sa a itilize konsepsyon sèvis ki santre sou granmoun aje yo pou amelyore pwosesis enskripsyon klas la. Lè nou fè yon dyagnostik bon jan konsepsyon, nou idantifye ak adrese pwoblèm eksperyans itilizatè (UX).

Rekonesans lan

Konsènan A' Design Award Fè

Funaging Enskripsyon Nan Klas Zanmi Granmoun Aje se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Funaging Enskripsyon Nan Klas Zanmi Granmoun Aje pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Funaging Enskripsyon Nan Klas Zanmi Granmoun Aje pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Difficulties in registering the class for the elderly, such as unaware of key information during the process, unable to find specific function, or uncertainty for whether they have successfully registered the class, and so forth.

In this project, we use senior-centered service design thinking to review the overall class registration process to identify key UX problems. A set of systematic design diagnosis clarifies the design issues, with insightful design deliverables, to make the service more fluent and effective.
Dimansyon & Anbalaj: 1. Optimized service workflow, UI elements and graphic assets;
2. MENU architecture, and Event Cards templates for LINE App.
3. Improved service logic and guidelines.
Etikèt: service design, elderly, senior-centered, accessible design, older adults, senior users, inclusive design, universal design, aging, senior citizens
Teknoloji Pwodiksyon: We employ the following focus as our design approaches:
(1) Customer journey mapping;
(2) Sorting out the main axes of the customer journey;
(3) Consolidation of key touchpoints on the main axis;
(4) Interface design (UI/UX) on key touchpoints;
(5) Experience iterations.

Through implementation, we evaluate the direction of revision through the actual use by the elderly users, and the "experience iteration" goes back and forth many times, approaching the final and perfect design outcome.
Defi Dizayn: Since LINE has covered 95% of Taiwanese population’s social media use, deeply tied to the elderly’s daily social lives, it’s not practical to introduce new platforms to pull them out of what they have already accustomed to. However, LINE app doesn't provide open source code for flexible customization, thus we had to invent new techniques under LINE's technical constraints to align with elderly's cognitive capabilities.

For instance, some elderly can't remember which classes they have had registered. Hence, we design a pictorial card with class information to be saved on their smart phone as their reminder. Or, as it's not possible to adjust character spacing and line spacing, we use rephrasing and blank lines to enhance readability for the paragraphs. These details are not obvious, but play a big role.
Rechèch: This project attempts to improve FunAging's online registration experience for the elderly. We used a more macro service design perspective to tackle interface operation problems under technical constraints. Through elderly-centered service design thinking, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.
Enspirasyon: FunAging is an educational brand in Taiwan offering smartphone app courses of various topics to accompany and empower the elderly, enabling them to maintain a social life and enjoy learning new things.

FunAging disseminates the new course information with the elderly via LINE, a widely used social app in Taiwan, also among the elderly. But many newbies have difficulties in using it, especially in registering courses via LINE, as it does not optimize its overall design for the elderly.

How might we better redesign the overall service, especially for the course registration experience, for the elderly?
Dire Pwojè: The project started in June 2022 and finished in Dec 2022 in Taipei.
Fliks Operasyon: We identify 12 UX issues in the customer journey mapping. With corresponding elderly-first design prescriptions, a new service workflow is implemented, with user interface and design artifacts remodeled. In the end, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.