Dizayn Not Always Fun Anons Enprime pa Squared se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Ajan nan Kategori Konpetisyon Sosyal.

AjanSosyal· 2023

Not Always Fun Anons Enprime

pa Squared

Kliyan: Squared

Gayan A' Design Award Ajan nan Kategori Sosyal

1,259,695

Gayan Pri Verifye

Verifye Estati Pri pou #150806

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Not Always Fun Anons Enprime

Kanpay piblisite a gen pou objaktif pou ogmante konsyantizasyon sou sendwòm Harlequin. Sa a se yon sendwòm ki afekte sistèm nève otonòm yo epi ki asosye ak absans swe ak flòch nan po sou yon bò nan figi an. Ajans la te devlope ilistrasyon vizyèl kle ki baze sou jukstapozisyon diferan reprezantasyon arleken yo ki vize fè limyè sou diferans ki genyen ant reprezantasyon komik karaktè a ak reyalite k ap viv ak sendwòm arleken, ki mete aksan sou bezwen pou pi gwo konpreyansyon ak konsyans kondisyon an.

Rekonesans lan

Konsènan A' Design Award Ajan

Not Always Fun Anons Enprime se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Not Always Fun Anons Enprime pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Not Always Fun Anons Enprime se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Dimansyon & Anbalaj: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Etikèt: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Teknoloji Pwodiksyon: Meticulously crafted illustration is all it is used to achieve the final result.
Defi Dizayn: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Rechèch: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Enspirasyon: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Dire Pwojè: The project was developed during the first trimester of 2023.
Fliks Operasyon: This is not relevant to the category presented.
Manm Ekip: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Kredi Imaj: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared