Dreavita Mental Wellness Idantite Mak pa Cansu Dagbagli Ferreira

Dizayn Dreavita Mental Wellness Idantite Mak pa Cansu Dagbagli Ferreira se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2024 A' Design Award Bwonz nan Kategori Konpetisyon Grafik.

BwonzGrafik· 2024

Dreavita Mental Wellness Idantite Mak

pa Cansu Dagbagli Ferreira

Kliyan: Cansu Dagbagli Ferreira

Gayan A' Design Award Bwonz nan Kategori Grafik

20,492

Gayan Pri Verifye

Verifye Estati Pri pou #158644

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Dreavita Mental Wellness Idantite Mak

Dreavita se yon mak byennèt pwogresif ak enklizif. Yo te kreye idantite vizyèl la pou li sensib, respèktye ak reflechi, pou li reflete karaktè enklizif mak la. Konsèp la soti nan lide yon lanati solid epi yo rele li Senplisite ki enspire rezistans. Menm jan modèl lanati yo sijere konsistans, fòs ak kwasans, branding lan vize pase mesaj sa yo atravè afimasyon ak yon apwòch konsepsyon minimalis. Ilistrasyon yo konsantre sou modèl lanati yo, yo montre kòman repètisyon ak rezistans bay siksè nan lavi.

Rekonesans lan

Konsènan A' Design Award Bwonz

Dreavita Mental Wellness Idantite Mak se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Dreavita Mental Wellness Idantite Mak pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Dreavita Mental Wellness Idantite Mak satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Dimansyon & Anbalaj: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Etikèt: wellness, mental, health, psychology, identity, inclusive, community, nature
Teknoloji Pwodiksyon: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Defi Dizayn: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Rechèch: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Enspirasyon: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Dire Pwojè: 2 months, 2023, United States and France
Fliks Operasyon: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery