Summer Palace Tour Konsepsyon Mak pa YeZhang

Dizayn Summer Palace Tour Konsepsyon Mak pa YeZhang se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2024 A' Design Award Lò nan Kategori Konpetisyon Grafik.

LòGrafik· 2024

Summer Palace Tour Konsepsyon Mak

pa YeZhang

Kliyan: Beijing Jiaotong University

Gayan A' Design Award Lò nan Kategori Grafik

244,004

Gayan Pri Verifye

Verifye Estati Pri pou #158812

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Summer Palace Tour Konsepsyon Mak

Summer Palace Tour se yon konsepsyon mak ki te kreye pou yon vizit anivèsè nan Palè Ete a nan Beijing. Twa gwo gwoup achitekti yo ilistre nan yon stil 2.5D, ki kouvri plis pase 20 bilding tradisyonèl Chinwa, an nwa, wouj ak vèt. Konsepsyon an aplike sou materyèl piblisite, founiti biwo ak souvni, enprime sou papye atistik kouche ak papye atizana avèk enpresyon serigrafik ak anbosaj lò. Yon bwat papye atizana kenbe de afich, kat pòt-kle, riban adezif, yon anvlòp ak yon kaye. Vizitè yo ka pote eritaj jaden an nan men yo.

Rekonesans lan

Konsènan A' Design Award Lò

Summer Palace Tour Konsepsyon Mak se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Summer Palace Tour Konsepsyon Mak pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Summer Palace Tour Konsepsyon Mak kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
Dimansyon & Anbalaj: Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm
Etikèt: Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
Teknoloji Pwodiksyon: A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
Defi Dizayn: Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
Rechèch: Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture.
Enspirasyon: To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
Dire Pwojè: The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
Fliks Operasyon: The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
Patant: This work is all original images not copyrighted.
Manm Ekip: Design Director:Yezhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YiHe
Designer:JinyiZheng
Designer:XiaoyuZhou
Designer:YudiLei
Designer:YanLi
Kredi Imaj: This work is all original images not copyrighted.